RICHA GUPTA, AMANDEEP KAUR, TANIA SHARMA RIMT-IMCT, MBA-II (A)
MANDI GOBINDGARH
Abstract
India is thought to be the first rate investment. India has a vast potential for foreign investment and foreign players find it their next investment destination. There are various opportunities available in India for investing the savings of the person like mutual funds, fixed deposits etc. Savings form an important part of the economy of any nation. With the savings invested in various options available to the people, the money acts as the driver for growth of the country and attitude towards saving depends on the demographic and socio economic factors. In this research paper we tried to evaluate that which is the most favorable option in which people like to invest their savings and which factors do generally considered by people while making investments in available avenues. For this we conducted our survey in the areas of Mandi Gobindgarh, Ludhiana and Patiala and 100 respondents were analyzed to know their perception regarding the various avenues of investment. Most of the respondents belong to the age group 25 to 35 years.
Introduction
Savings form an important part of the economy of any nation. With the savings invested in various options available to the people, the money acts as the driver for growth of the country. Indian financial scene too presents a plethora of avenues to the investors. Though certainly not the best or deepest of markets in the world, it has reasonable options for an ordinary man to invest his savings. The money people earn is partly spent and the rest saved for meeting future expenses. Instead of keeping the savings idle they may like to use savings in order to get return on it in the future. This is called Investment. One needs to invest to and earn return on your idle resources and generate a specified sum of money for a specific goal in life and make a provision