Perception of Consumer Towards Tapal Tea

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PERCEPTION OF CONSUMERS TOWARDS TAPAL TEA

By M.Yasir Hassan

MANAGEMENT SCIENCE PROJECT

Iqra University Islamabad Campus
Fall 2011

ACKNOWLEDGEMENT

All praises for almighty Allah to let us accomplish this final project. We would like to express a genuine gratefulness to our instructor Mr. Hammad Bashir for his knowledge, instructions and support in making this project. Also, we would likely be grateful to our classmates for their knowledge, suggestions and appreciation in making this report.

Table of Contents Pages
1. Introduction .................................................................................................................. 4 2. Consumer Behavior ....................................................................................................... 6 3. Analysis of Execution ..................................................................................................... 7 4. Conclusion ..................................................................................................................... 8

INTRODUCTION
Tapal is a tea company that is locally possessed in Pakistan. Tapal is also working internationally and is the first national tea company to export tea to other countries. In early eras, more than 5,000 years back, people became happy with tea in China. An arts supporter stated that all drinking water be boiled as a hygienic precaution. 1 summer day while visiting a remote region, his servants began steaming the water. Dried leaves from a nearby plant fell into the pot, and a brown fluid was suffused. Shen Nung was schemed on being a scientist. He drank some of the strange liquid and found it cool. He stated the drinking of tea was born as its result. In this way, because of the legendary stars such as Shen Nung, the tea history is full of discovery, modernization, practice and pleasure that are full of meaning. At this...
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