Concept Experiences Perception

ASSIGNMENT NO 1
PART A
PERCEPTION IN SERVICE SECTOR
INTRODUCTION: PERCEPTION IS AN INDIVIDUALS WINDOW TO THE WORLD.
PERCEPTION IS AN ACTIVE PROCESS OF SELECTING,ORGANIZING,AND INTERPRETING PEOPLR,OBJECTS,EVENTS,SITUATIONS.IT MAY BE DEFINED A THE PROCESS OF SELECTION,ORGANIZATION, AND INTERPRETATION OF SENSATIONS TO PROVIDE EXPERIENCE FOR THE INDIVIDUAL.
DEF :A PROCESS BY WHICH INDIVIDUALS SELECT, ORGANIZE AND INTEPRET THEIR SENSORY IMPRESSIONS TO GIV MEANING TO THEIR ENVIROMENT;PERCEPTION CAN BE ADD FROM REALITY.
PERCEPTION DEFINES REALITY:
OBJECTIVE REALITY: WHAT TRULY EXISTS IN THE PHYSICAL WORLD TO THE BEST TO ABILITIES TO MEASURE IT.?
PERCEIVED REALITY: WHAT INDIVIDUAL EXPERIENCES THROUGH ONE OR MORE SENSES.
THE KEY UNDERSTANDING IS TO RECOGNIZE THAT IS A UNIQUE INTERPRETATION OF THE SITUATION, IN SHORTB IT IS A COGNITIVE PROCESS THAT SHOWS A UNIQUE PICTURE THAT MAY BE DIFFERENT FROM REALITY.
PERCEPTION CAN BE DESCRIBED AS THREE PHASE PROCESS OF SELECTING, ORGANIZING, AND INTERPRETING INFORMATION.

FIG:ELEMENTS OF PERCEPTION

IMPORTANCE OF PERCEPTION:
IT HELPS IN SHAPING PERSONALITY.
INTERPERTS WORLD AROUND US.
IT DISTINGUISHES BETWEEN WORLD AND REALITY.
TO UNDERSTAND CONTROL HUMAN SENSE AND BEHAVOUR.

PERCEPTION PROCESS:
IT IA AN ACTIVE PROCESS, PERCEIVER PLAYS AN IMPORTANT ROLE.THE PERCEIVER ATTEND INPUTS, INTERPRETS THE MEANINH OF THE CONSTUCTION;

FIG:MODEL OF PERCEPTION PROCESS

WE TEND TO SELECT OR ATTEND TO:
PATTERN
INTENSITY
REPITITION
CONTRAST
MOTIVES
WE CONTRUCT OUR PERCEPTIONS BY:
PROTOTYPES
SCRIPTS
PERCEPTUAL SCHEMA
PHYSICAL CONSTUCTS
ROLE CONSTRUCTS
INTERPRETATION:
PAST EXPERIENCES
SEL CONCEPT
EXPECTATION
KNOWLEDGE
ASSUMPTIONS

FACTORS INFLUECING PERCEPTION:
PERCEPTION OF PERSON PERCEIVED:
COMMUNICATION
PHYSICAL APPERANCE
PERSONAL CHARACTERISTICS
VALUES
NEEDS
GOALS
INTERESTS
BELIEFS
EXPECTATIONS
EDUCATION
WANTS
PERCEPTION OF THE PERCEIVER:
RESPONSE