Pepsico

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Table of Contents
Abstract | 2|
Phase One| |
I. Background| 3|
II. Vision | 6|
III. Mission | 6|
IV. Values | 8|
V. Objectives | 9|
VI. Polices ,Values &Statements | 10|
VII. Social Responsibility | 13|
VIII. Financial Analysis| 15|
i. Liquidity Ratios | 15|
ii. Activity Ratios| 16|
iii. Debt Ratios | 19|
iv. Profitability Ratios | 20|
v. Market Ratios | 23|
Phase Two| |
I. General Environment (PEST Analysis)| 24|
II. Porter's model (PM)| 28|
III. Strategic groups (SG)| 30|
IV. Competitors profile matrix (CPM)| 32|
V. External factor evaluation (EFE)| 33|
Phase Three| |
I. PepsiCo's structure | 34|
II. PepsiCo 's Culture | 38|
III. PepsiCo 's Resources | 40|
IV. Internal factor Evaluation (IFE) matrix | 43|
Phase Four| |
I. Corporate Strategies | 45|
II. Business-competitive Strategies | 46|
III. Functional strategies | 47|
IV. Porter Generic Competitive Strategy:| 50|
Phase Five| |
I. Introduction | 51|
II. SWOT Matrix| 52|
III. Space Matrix| 55|
IV. BCG Matrix| 59|
V. IE Matrix | 64|
VI. SFE Matrix | 65|
Phase Six| |
I. Structure and Strategy | 67|
II. Strategy Implementation | 68|
III. Strategy Evaluation | 69|
Global Marketplace Analysis | 70|
References | 72|
Appendix | 74|

Abstract
A leading global food, snack and beverage company, it is PepsiCo. Its brands include Quaker Oats, Tropicana, Gatorade, Lay's and Pepsi — are household names that stand for quality throughout the world. As a global company, they also have strong regional brands such as Walkers, Gamesa and Sabritas. Independently or through contract manufacturers, they both make market and sell a variety of convenient, enjoyable and wholesome foods and beverages in over 200 countries. Their portfolio includes oat, rice and grain-based foods, as well as carbonated and non-carbonated beverages. The largest operations of PepsiCo are in North America (United States and Canada), Mexico, Russia and the United Kingdom. However, this paper analysis PepsiCo internally and externally using different matrices and approaches besides it identifies what PepsiCo follows in their business and finally this paper implements and evaluates the strategies that were formulated from SOWT,BCG,SPACE,SFE and IE and end with our analysis of PepsiCo strategy in competing globally.

Phase One
I. Background
PepsiCo Company is making a lot of things like lime water and fresh drinks and nuts, it was invented by Caleb Bradham of New Bern, North Carolina was a pharmacist in 1893. Like many pharmacists at the turn of the century, he had a soda fountain in his drugstore, where he served his customers refreshing drinks, that he created himself. His most popular beverage was something he called "Brad's drink" made of carbonated water, sugar, vanilla, rare oils, and Pepsin and cola nuts. After seventeen years of success, and in 1910 Caleb Bradham lost Pepsi Cola. He had gambled on the fluctuations of sugar prices during W.W.I, believing that sugar prices would continue to rise but they fell instead leaving Caleb Bradham with an overpriced sugar inventory. Pepsi Cola went bankrupt in 1923. And Came back after 5 year in1928, Megargel reorganizes his company as the National Pepsi-Cola Company, becoming the fourth parent company to own the Pepsi trademark, and in1931 Megargel reorganizes went bankrupted and it was the second bankruptcy in Pepsi Company history. In 1931, the Loft Candy Company Loft president, Charles G. Guth who reformulated the popular soft drink, bought Pepsi Cola. Guth struggled to make a success of Pepsi and even offered to sell Pepsi to the Coca-Cola Company, who refused to offer a bid. In 1932 it was introduced in Argentina, and 1934 Pepsi begins selling a 12-ounce bottle...
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