University of Phoenix
August 31, 2009
Every organization has rules, regulations, and guidelines that help govern the conduct of the employees, global and domestic marketing decisions, and environmental factors. PepsiCo, success can be affected by an internal or external environment analysis. An internal or external environment analysis is an analysis of the target market for a company's goods or services that can provide understanding of environmental factors that need to be addressed for a products success. Even major Companies like Pepsi are affected by these factors. When considering the importance of the factors that affect marketing an organization plan it are necessary to note that the environment and market can be very complicated and are in the majority of instances ever changing.
Every organization has rules, regulations, and guidelines that help govern the conduct of the employees, global and domestic marketing decisions, and environmental factors. Environmental factors are often divided into two categories namely macro environment and microenvironment. In addition, environmental factors can be political, social, ecological, cultural, technological, and ethical in nature. Whereas, any organization that develops a product or service domestically or globally must consider the impact each of the environmental factors may have. For instance, factors can result in the failed attempt to market a product, which may be successful domestically, in other countries where there is a significant market potential. Furthermore, this essay will identify the environmental factors that affect global and domestic marketing decisions, impacts of technology, and the importance of social responsibility and ethics as related to PepsiCo marketing. PepsiCo is a world leader in convenient snacks, foods, and beverages with revenues of more than $39 billion and over 185,000 employees, which...