Anand Prakash Pandey
VISHWA VISHWANI INSTITUTE OF SYSTEM AND MANAGEMENT
Under the Guidance of
A PROHECT REPORT Submitted to the
Faculty of Business Management In partial fulfillment of requirements For the award of the Post Graduation Diploma In Management 15 May 2010
R J Corp
Type- Public (BSE)Industry- Food Beverages (Alcoholic & Non-alcoholic)Country of origin- IndiaFounder- Ravi Kant JaipuriaKey People- Ravi Kant Jaipuria (Chairperson & CEO)Products- Pizza Costa Coffee KFC Pepsi Diet Pepsi Mountain Dew Aquafina 7up Mirinda Slice TropicanaRevenue- 15 billion INRWebsite- www.rjcorp.in|
About The company
RJ Corp is a well diversified Indian MNC, with business interests in soft beverages, breweries, real estate, hospitality, healthcare, education, dairy, food service and retail, with an annual turnover of over 15 billion rupees.
The first sign of economic liberalization signaled the entry of Pepsi into India in 1991, and with it started the journey of partnering Pepsi in their beverages business in India through its existing plant at Agra under Agra Beverages Corporation Ltd.
In 1993 Devyani Beverages Ltd was set up to take the Pepsi bottling operations forward with the first plant at in Greater Noida. In 1995 Varun Beverages Ltd was created and Devyani Beverages was merged with it in October 2004. Currently there are 9 bottling plants operating across the country. Our Pepsico plants are in North-East, Western Uttar Pradesh, Rajasthan and Goa, Nepal, Angola, Uganda and Mozambique. We have now recently bought PepsiCo India’s West Bengal bottling plant in Sonarpur too. The current capacity is 35 million cases per annum during the peak season.
In 1996 the group forayed into the restaurant business-Devyani International Ltd with an agreement with YUM in 1996 and the first Pizza Hut outlet was opened up in Ganpathy Plaza in Jaipur. In July 2005 the first KFC outlet was opened in Salt Lake in Kolkata. Today we have 70 Pizza Huts outlets in the north of India and East of India and 7 KFC outlets in the north and east of India. The restaurant business was further strengthened with our partnership with Costa Coffee (part of the Whitbread group). Currently we have 47 outlets across the country, and this is a segment poised for rapid growth. Recently launched Food Court operational at Domestic Airport, Delhi; opening shortly at International Airport, Delhi. Devyani International Limited is the food service arm of the group and is uniquely placed with a portfolio of 3 international brands in the quick service restaurant space.
The year 1992 heralded our appearance in the ice cream industry with Gaylord. After being a key supplier to HLL in India for many years, in 2003 we launched Creambell ice creams with Candida of France in 2003. With a manufacturing facility in Baddi to start with, we are now on threshold of starting another unit in Panda district in Goa.
RJ Corp has also entered the healthcare sector by setting up a Cord Blood Stem Cell bank in Gurgaon. Cryobanks International India is a Joint Venture between Cryobanks International USA and RJ Corp established in 2006, under the leadership of Mrs. Dhara Jaipuria and guidance of Mr Naresh Trehan (country’s best...