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Patients Like Me Case Study

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Patients Like Me Case Study
To: Jame + Ben HeyWood
Re: Patients Like Me: An Online Community of Patients
Patients Like Me is an online community that allows patients to share information with other patients who suffer from similar diseases. The widespread request for a General Platform is under consideration because it can potentially reel in profit in term of knowledge for the online community and greater cash flow for the company.

Background
PLM is a community with over 80,000 members who share information with and learn from other patients with similar disease. It is currently a niche market because the community only caters to specific types of diseases such as ALS and epilepsy. However, the community is considering a leap by creating a General Platform to
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