Patagonia Case Summary

Throughout the years following, Chouinard experimented with several fabric types finding what was most durable and introduced new colors to their line of clothing while making Patagonia as much a fad as rugby shirts were and extending the popularity of outdoor clothing from not only the outdoor community but to the fashion consumer as well. However, after a rapid growth pace and being included in Inc. Magazine’s list of fastest-growing privately held companies, Patagonia’s growth came to a grinding halt in the summer of 1991 when sales declined due to a recession and a revolving loan was called in by their bank. Patagonia was forced to dump inventory and cut costs drastically and even lay off 20% of their work force who were not just employees,