Parle G Case Study
1.1: Introduction:
Brand positioning refers to “target consumer’s” reason to buy brand in preferences to others. It is a very grateful method in the marketing arena. It is ensures that all brand activity has a common aim; is guided, directed and delivered by the brand’s benefits to buy; and focuses at all points of contact with the customer.
In order to create a distinctive place in the market, a niche market has to be carefully chosen and a differential advantage must be created in their mind. Brand positioning is a medium through which an organization can portray its customers what it wants to achieve for them and what it wants to mean to them. Brand positioning forms customer’s views and opinions.
Brand positioning can be defined as an …show more content…
To study the theoretical aspects of Brand positioning.
To study the brand positioning of Parle G products. To analyze the customer opinion towards the preference of Parle G products
To identify the expectation and perception of consumers towards the brand Parle G.
1.3: Scope of the study
The present study titled “Brand positioning" On Parle G products With Reference to Indrajeet Warehousing Corporation Pvt.Ltd, Kalaburagi (Gulbarga) ” The study is undertaken to know the profile of Parle G, Brand positioning, Product profile, Customer satisfaction. From the outcome of the above objectives which may be helpful to the customers, stakeholders and the organization in taking certain decisions or to frame certain policy which will be helpful to the customer as well as the organization in smooth running of the business.
1.4: Research methodology
Data …show more content…
Primary Data:
Primary data was collected directly by meeting Executives, Customers and Department heads of the organization.
Secondary Data:
The secondary data was collected through Magazines, Internet, Textbooks, Reports, and Catalogs.
Location:
The study is conducted in Gulbarga district and maximum information covered in the report is from Indrajeet warehouse Pvt.Ltd Gulbarga. 1.5: Limitation of the study This study is limited to Gulbarga only. Time allotted for the study was insufficient. So detailed study was not possible. The organization has not disclosed all the financial statements. Due to busy work schedule of the top executives there was difficulty in obtaining information from them. Confidential matters were not revealed.
1.6: Chapter scheme
Chapter 1:Introduction.
Chapter 2: Theoretical Background.
Chapter 3: Company Profile and Product Profile.
Chapter 4: Data analysis and Interpretation.
Chapter 5: Finding, Suggestions and
Brand positioning refers to “target consumer’s” reason to buy brand in preferences to others. It is a very grateful method in the marketing arena. It is ensures that all brand activity has a common aim; is guided, directed and delivered by the brand’s benefits to buy; and focuses at all points of contact with the customer.
In order to create a distinctive place in the market, a niche market has to be carefully chosen and a differential advantage must be created in their mind. Brand positioning is a medium through which an organization can portray its customers what it wants to achieve for them and what it wants to mean to them. Brand positioning forms customer’s views and opinions.
Brand positioning can be defined as an …show more content…
To study the theoretical aspects of Brand positioning.
To study the brand positioning of Parle G products. To analyze the customer opinion towards the preference of Parle G products
To identify the expectation and perception of consumers towards the brand Parle G.
1.3: Scope of the study
The present study titled “Brand positioning" On Parle G products With Reference to Indrajeet Warehousing Corporation Pvt.Ltd, Kalaburagi (Gulbarga) ” The study is undertaken to know the profile of Parle G, Brand positioning, Product profile, Customer satisfaction. From the outcome of the above objectives which may be helpful to the customers, stakeholders and the organization in taking certain decisions or to frame certain policy which will be helpful to the customer as well as the organization in smooth running of the business.
1.4: Research methodology
Data …show more content…
Primary Data:
Primary data was collected directly by meeting Executives, Customers and Department heads of the organization.
Secondary Data:
The secondary data was collected through Magazines, Internet, Textbooks, Reports, and Catalogs.
Location:
The study is conducted in Gulbarga district and maximum information covered in the report is from Indrajeet warehouse Pvt.Ltd Gulbarga. 1.5: Limitation of the study This study is limited to Gulbarga only. Time allotted for the study was insufficient. So detailed study was not possible. The organization has not disclosed all the financial statements. Due to busy work schedule of the top executives there was difficulty in obtaining information from them. Confidential matters were not revealed.
1.6: Chapter scheme
Chapter 1:Introduction.
Chapter 2: Theoretical Background.
Chapter 3: Company Profile and Product Profile.
Chapter 4: Data analysis and Interpretation.
Chapter 5: Finding, Suggestions and