V.1 Parabolic structure of the magazine.
We start from an important point: Cosmopolitan is a magazine that has to be read and not simply skim. For this reason, its publisher wants the consumers to have the use of the magazine from the first page to the last, and he leads the readers through the lecture step by step. Looking at the magazine, we can observe a continuous alteration between monthly, constant and regular appointments, and other articles, which are directed to impress the reader. These articles, concerning various topics, but they are always focused on issues that represent the ‘assets’ of the magazine. It is possible to affirm that the reader attends a sort of multi-portion of the magazine, because the information is organized in a particular way: it offers three different reading levels. As we have already said, each number of Cosmopolitan starts with an editor letter. It continues with a broad section of headings of one, or at least, two pages, which belong to the summary section ‘Cosmo Upfront’. We can mention ‘Stars who Rocked it…and Shocked it’; ‘Fashion What’s Sexy Now’; ‘Everyone’s Talking About’; ‘Lust Haves’; and so on. This whole first part of the magazine is called ‘Front of the book’. It has the function of gradually introducing the reader to the magazine. In fact, the first pages are usually dedicated to smallest stories which guarantee, in this way, a less heavy initial approach to reading. The central section called ‘Middle of the book’, is reserved for longer articles, of three, four, or even more pages. Many of these articles belong to the summary section ‘On the cover’. They face the same arguments which have characterize the first part of the magazine, but with more attention to every detail. Moreover, the middle of the book is characterized, unlike the previous, by the presence of larger photos, full-page photos, and it ends with vast services of ten/fifteen pages, which are dedicated to beauty and fashion. In this section...
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