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UNIVERSITY OF CAMBRIDGE INTERNATIONAL EXAMINATIONS

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GCE Ordinary Level

MARK SCHEME for the October/November 2008 question paper

7100 COMMERCE
7100/02

Paper 2 (Written), maximum raw mark 80

This mark scheme is published as an aid to teachers and candidates, to indicate the requirements of the examination. It shows the basis on which Examiners were instructed to award marks. It does not indicate the details of the discussions that took place at an Examiners’ meeting before marking began. All Examiners are instructed that alternative correct answers and unexpected approaches in candidates’ scripts must be given marks that fairly reflect the relevant knowledge and skills demonstrated.

Mark schemes must be read in conjunction with the question papers and the report on the examination.



CIE will not enter into discussions or correspondence in connection with these mark schemes.

CIE is publishing the mark schemes for the October/November 2008 question papers for most IGCSE, GCE Advanced Level and Advanced Subsidiary Level syllabuses and some Ordinary Level syllabuses.

Page 2
1

(a)

Mark Scheme
GCE O LEVEL – October/November 2008

Syllabus
7100

Paper
02

(i) fishing/fisherman/fishing company/catching fish/fishing industry (Any one)

[1]

(ii) shop manager/wholesaler/delivery man/bank clerk/selling fish/banking/work in bank (Any one)

[1]

(b) Any three points x 1 mark each to show the difference – Primary occupations extract natural resources and raw materials from nature They may be exhaustive or non-exhaustive
Secondary occupations make finished goods from raw materials By manufacturing/construction
Any primary example not rewarded in 1 (a)
NB Must comment on both kinds of occupation for full marks
Any other relevant point

[3]

(c) Level 2 (3–4 marks)
Has commented on one or both selling through the wholesaler and direct to shops with a reasoned recommendation in context.
(no reasoned recommendation = 3 max)
The fish processing factory might sell through the wholesaler because it saves the factory having to organise the sale of fish to various retailers.
If the factory sold direct to retailers it would save the costs of the wholesaler and possibly make more profit. Fish is perishable so it might be more suitable to sell directly to the retailers so the fish is on sale more quickly.

If, however, processing means canning, it will not matter if the fish goes through a wholesaler. The fish processing factory could sell to both as it would mean more opportunities for it to sell its products.

NB a candidate would not have to give all these arguments to gain full marks. Level 1 (1–2 marks)
Has commented on one option OR has commented superficially on both options. The fish processing factory should sell direct to shops because the fish will get to the retailer more quickly and the factory will make more profit.

[4]
(d) (i) Any three points x 1 mark each such as –
Yes (0 marks) because the shop is small and so will have a small budget. It is likely to be selling to a local area and posters and leaflets can be circulated in that area.
They are cheap.
They can be colourful.
Leaflets can give detailed information.
Television and radio are likely to be too expensive for a small shop. Argument for television = 2 marks max
Any other relevant point

[3]
© UCLES 2008

Page 3

Mark Scheme
GCE O LEVEL – October/November 2008

Syllabus
7100

Paper
02

(ii) Any two methods of sales promotion x 1 mark each –
Loss leaders
Selling fish with another product
Selling two fish for the price of one
Special offers e.g. reduced prices at certain times
Fish in special packaging
Free gifts
Free samples
Discounts
Sponsorship
Competitions
Any other worthwhile promotion

[2]

(e) Any three points well explained x 2 marks or six points x 1 mark – Providing current account
Providing payment services...
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