Papa Johns Term Paper

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Subject: Term Paper: Papa John’s

Papa John’s International

HISTORY OF COMPANY:

Papa Johns was founded by John Schnatter. John worked at a local pizza pub in Jeffersonville, Indiana when he was in High School. While he was working there, he realized that there was something missing from the national pizza chains which was a superior-quality traditional pizza delivered right to the customer’s door. His dream was to one day open a pizza restaurant that would fill that void. In 1983, John Schnatter delivered his last campus pizza, picked up his business degree from Ball State University, and went back to Jeffersonville, Indiana. There, at age 22, he knocked down the broom closet in his father's tavern (Mick's Lounge); sold his prized 1971 Z28 Camaro, purchased $1,600 worth of used restaurant equipment, and began delivering pizzas out of the back of the bar. Papa John's opened its first pizza restaurant in 1984. (2)

CORPORATE INFORMATION:
Papa John’s Pizza Corporate Office is located at 2002 Papa John’s Boulevard, Louisville, KY 40299. Their phone number is (502)261-7272. The CEO is Nigel Travis, the COO is Jude Thompson, and the CFO is David Flanery.(1)

STOCK MARKET INFORMATION:
Papa John’s is under NASDAQ stock market and their symbol is PZZA. As of April 12, 2010, their Stock market price was $27.88. Their stock prices are down -.84. (6)

COMPANY’S REPUTATION:
Papa John's is the recognized quality leader of the pizza category and is the world's third largest pizza company. For nine of the last ten years, consumers have rated Papa John's No. 1 in customer satisfaction among all national pizza chains in the American Customer Satisfaction Index (ACSI). Papa John's also was honored by Restaurants & Institutions Magazine (R&I) with the 2009 Gold Award for Consumers' Choice in Chains in the pizza segment. In 2006, for the third consecutive year consumers have honored Papa John's (NASDAQ: PZZA) with the top rating among national pizza delivery and take-out chains in the prestigious Restaurants & Institutions' Consumers' Choice in Chains Survey. Papa John's, which earned its best overall score ever, outdistanced the next closest national take-out and delivery chain by a record margin of almost six points. Restaurants and Institutions'

2006 Consumers' Choice in Chains Survey
National Pizza Delivery and Take-Out Chains
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Overall Score Atmosphere Cleanliness Convenience --------------------- ------------- ---------- ----------- ----------- Papa John's 52.7 31% 44% 52% --------------------- ------------- ---------- ----------- ----------- Pizza Hut 46.8 34 40 49 --------------------- ------------- ---------- ----------- ----------- Little Caesars 44.9 24 34 53 --------------------- ------------- ---------- ----------- ----------- Domino's Pizza 43.3 24 36 51 ----------------------------------------------------------------------

Food Quality Good Reputation Menu Variety Service Value -------------- ------------ --------------- ------------ ------- ----- Papa John's 66% 64% 48% 50% 49% -------------- ------------ --------------- ------------ ------- ----- Pizza Hut 58 58 46 43 40 -------------- ------------ --------------- ------------ ------- ----- Little Caesars 44 42 30 37 69 -------------- ------------ --------------- ------------ ------- ----- Domino's Pizza 47 50 37 43 46 ---------------------------------------------------------------------- •For nine consecutive years (1999 - 2008), Papa John's has been rated number one in customer satisfaction among all...
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