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Panera Bread Strategic Audit PPT

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Panera Bread Strategic Audit PPT
Strategic Audit
Strategic Management
Policies
Fashion Institute of
Design &
Merchandising
BUMT4450: Winter
2015
Brooke Elliott, Devon
Maley, and Trixie Zarate

CURRENT SITUATION

Current Performance
Highlights
• Q4 2014 Company-owned comparable net bakerycafe sales up 3.3%
• Q4 2014 Company-owned comparable net bakerycafe transactions up 1.3%
• During FY 2014, 114 new bakery-cafes opened system-wide Strategic Posture
• Mission: “A Loaf of bread in every arm”

CORPORATE GOVERNANCE

Board of Directors
• Seven Members
• Three Board Committees

Top Management

Ronald Shaich
Founder, Chairman & CEO

Blaine Hurst
EVP & Chief Transformation and Growth
Officer

William Moreton
CFO

Charles Chapman
EVP & COO

Mark Wesley
EVP &
Chief Development Officer

Scott Blair
SVP & Chief
Legal and Franchise Officer

EXTERNAL ENVIRONMENT (EFAS):
OPPORTUNITIES AND THREATS (SWOT)

Natural, Societal Environments
• Climate, Natural
Disasters
• PEST Analysis

Task Environment
NEW
ENTRANTS:
HIGH

STAKEHOLDER
GROUPS:
LOW

SUPPLIERS:
LOW

BUYERS:

INDUSTRY
RIVALRY:
HIGH

LOW

SUBSTITUTES:
MEDIUM

INTERNAL ENVIRONMENT (IFAS):
STRENGTHS AND WEAKNESSES (SWOT)

Corporate Structure
Exec
utive s: Ron
Shaic
FunctionalhManagers:
Company-owned
Bakery-cafés
Frontline Manager:
Franchise Operations
Staff and Employees:
Fresh Dough Operations

Corporate Structure

CEO – Ron Shaich

Marketing

Finance
• Net Profit Margin = 8%
• ROI = 16.6%

Research and Development

Operations and Logistics

Human Resources

Information Technology

ANALYSIS OF STRATEGIC FACTORS
(SFAS)

SWOT Analysis
Strengths

Weaknesses

• Strong
Leadership
• MyPanera
Loyalty Program

• High COGS
• Low Net
Profitability

Opportunities

Threats

• Technological
Advances
• Healthier Eating
Movement

• Wage Hikes
• Saturated
Market
• Climate Change

ALTERNATIVES AND
RECOMMENDATIONS

Strategic Alternatives
• Baking Classes
• Deals and Discounts
• Airport “Grab & Go”

Recommended Strategy
• Expansion – U.S. &
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