For the attention of: Peter Holden
Author: Francis Rogan
Date: 1st April 2013
The purpose of this report is for me to find out using reliable evidence whether it would be more financially beneficial for the business to replace or refurbish its foodhall. Then give you my recommendation with the reasons behind it and why this would be the best thing to do for the business.
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Introduction …show more content…
If the business went ahead with the idea of refurbishing the department in Broadmead shopping centre then it would be the only one of its type in Broadmead shopping centre but it would face competition from similar shops such as Tesco metro and Sainsburys local. Tesco metro have a standard selection of wine to choose from and so customers who are shopping there anyway are likely to buy there wine from there as it will be cheaper than a specialist shop and they don’t have to visit another store, unless they want a specific wine or something a bit special in which case they would be likely to visit the businesses refurbished department. Also Sainsburys Local in Broadmead shopping centre supplies wine too. It is not like their Tesco and Sainsburys super stores with a huge selection of wine but will have a small selection to choose from and have all the standard wines so customers are likely to get their wines while they 're there. Also Tesco and Sainsburys are more up market supermarkets, particularly Sainsburys so will have good quality food as it is. Making it more unlikely there regular customers will travel to the business to buy there specialised food if they 're already loyal to Tesco or Sainsburys. However there is still an …show more content…
It stated "Over the past few years, the UK organic food and drink market has observed year-on-year decline, principally due to continued economic uncertainty following the recession of 2008 and 2009, which resulted in a number of consumers reining in their spending, particularly on higher priced goods such as organic produce. Recent figures have suggested that the UK market began to stabilise in the latter part of 2011, while Key Note has predicted slow but steady growth over the next 5 years. Overall, the market is expected to increase in value by 11.8% between 2012 and 2016, rising from £1.66bn to £1.86bn" This is a positive that it is expected to rise but as you can see from the research into the toys and games industry the market will not be worth the same amount and so there is more opportunity to be successful in the bigger market for the toys and games