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Outline The Claim That Consumption Reflects And Shape Our Lifestyle And Identity

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Outline The Claim That Consumption Reflects And Shape Our Lifestyle And Identity
TMA02 – Produce an essay plan and then write an essay that addresses the following:
Outline the claim that consumption reflects and shapes our lifestyle and identity
Essay Plan

Main body and key points (950 words approx)

TMA02 – Produce an essay plan and then write an essay that addresses the following:
Outline the claim that consumption reflects and shapes our lifestyle and identity.
Introduction
“Shopping is part of what social scientists call consumption and many social scientists suggest we now live in a Consumer Society." (Making Social Lives, 2009, Pg 13)
It has been argued that what people buy and do with those things provide an indicator of the sort of person that they are. People want to feel that they belong and are part of something when they consume and factors such as income, media influence and
…show more content…
The seduced includes those with enough money to buy goods and services but also those with something to sell to a lucrative market, the employed, younger people, older people with good pensions.
The repressed – This group in Zygmunts terms describes the unemployed, the low paid, those in insecure or casual employment, recently arrived migrants, people with disabilities. Income is a huge factor and it defines whether a person is in the category of the seduced or the repressed.
The opportunities for the repressed in my opinion are limited, they may be excluded from social events, they may not be able to afford to join in with social groups and they may have to spend the money that they have on essential items such as food, clothing, heating etc whereas the seduced will be more easily able to afford and fit in with the consumer society of high class. (Making Social Lives, Chapter 1, Section 1.4 Pg 25)
Consumer society and its seductions - Conspicuous

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