Outline Basketball Shoes

Topics: Basketball, High-top, Netball Pages: 3 (314 words) Published: November 14, 2012
Product Category – Basketball Shoes
Definition (Dictionary.com)
Basketball - a game played by two teams of usually five players each on a rectangular court having a raised basket or goal at each end, points being scored by tossing the ball through the opponent's basket. Shoe - an external covering for the human foot, usually of leather and consisting of a more or less stiff or heavy sole and a lighter upper part ending a short distance above, at, or below the ankle.

Basketball shoes are used when playing basketball.

Line types
* Shoes made for optimal performance while preventing injuries * EVA for cushioning (light)
* Polyurethane for stability (heavy)
* Stiff material on the medial side reduce inward rolling * Anti-microbial fabric reduces bacteria
* Celebrity endorsement
* Wide variety of color schemes
* Word of Mouth

* Provides the most ankle support, safest
* Heavy, slower movement
* Increased mobility for jumping and fast direction changes
* Not the best for movement or protection
* Lightest, allows quicker movement changes, easier jumping, and speedier running Con:
* Little protection. Smaller players will use these

Product lifecycle
Target Market

Male High School Basketball Players

Problem Recognition
* Join Basketball Team
* Want to fit in with peers
Information Search
* Internet
* Price
* Quality
* Retail Store
* Employee Expertise
* Immediate Selection/Comparison
* Peer Word of Mouth
* Scoop on the latest dope kicks
* Determine safe choices
Alternative Evaluation and Selection
* Mostly deliberation of collected information
* Limited Decision
* Prices are not extreme
* Can have multiple pairs of shoes
Outlet Selection and Purchase
* Online
* Retail Store
* Provides...
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