Spirit Airlines labels itself as an ultra-low cost airline that aims to offer cheap airfare for Americans. They believe their organization and business model are effective. But are they really as effective as they seem to be? Could they operate more effectively? An effective organization is one that one that can implement strategy in a manner that engages or satisfies its 3 major stake holders: consumers, employees, and shareholders. Although Spirit can be on thin ice at times with their employee relationships, by offering a low cost alternative for flying, Spirit is effective in satisfying the consumers’ needs and reaching its financial goals.
When discussing consumer satisfaction, it is important to first understand the nature of the corporate culture that dominates Spirit. Chief executive, Ben Baldanza, champions a philosophy of acting cheap. He says, the word cheap is not an insult. Mr. Baldanza actually vacuums his office and has a third of the light bulbs screwed in his office to save money. Demonstrating his frugality, he said “we don’t over-spend on that stuff.” This approach to dealing with …show more content…
Most reviews are fairly balanced. The common remark is there are great people to work with but the pay is too low. Unfortunately, not much data on the turnover rates and retention rates is online. However, employee reviews offer individualistic experiences that provide great insight on how the average employee feels within the company. Nonetheless, in terms of employee satisfaction, providing an environment where employees feel served and part of the greater community of relatable people is essential for effectiveness. This company quality can retain employees. However, Spirit’s low wages deter the best within the airline industry. On the employee engagement front, Spirit Airlines is