Organizational Culture of Virgin Group

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1. Describe the culture of Virgin group by seven dimension of organization culture. Organizational culture has been described as the shared values, principles, traditions, and ways of doing things that influence the way organizational members act. Actually, it can divided seven dimension of organizational culture which are attention to detail, outcome orientation, people orientation, team orientation, aggressiveness, stability and innovation and risk taking, and now I will use these seven dimensions to describe the culture of virgin. The first dimension used in this culture of virgin is attention to detail. It is the degree to which employees are expected to exhibit precision, analysis, and attention to detail. It is such a culture gives a competitive advantage to companies by helping them differentiate themselves from others. Like this article, the virgin airline has a lot of competitors like 747airline. They provide heterogeneous products and the virgin airline put their selling point to their services that their crews are smiling, cheerful and pleased to help, let the passengers wanting to fly with them again. Also, the virgin America sweeps the travel awards for service and quality. Although their planes are new, with great interiors and entertainment, the great service of its crews is what wins so many plaudits. Furthermore, they employ a general manager in the Caribbean. He tried to change the way things were done, discouraged the staff from drinking their guests that reducing the staff morale. As he didn’t get the degree on attention to detail, then he was being replacement. The second dimension in this culture is people orientation. It is the degree to which management decisions take into account the effects on people in the organization. It emphases on individual rights and expectation of treating people with respect and dignity. In this article, when the author was running Virgin Records, a member of the talent-scouting team was stealing and selling boxes of records to local secondhand shops. But he didn’t fire the staff and just gave him a severe warning and a second chance. He expected the staff to learn from his mistake and get back to doing his job. As the experience of the author that he fell foul of the customs and excise people as trying to bring records into the UK. He was given a fine, a second chance and have tried to make the most of it ever since. This has made him much more accepting and forgiving of people’s mistakes. Also, the virgin airline treats their staff as family units and makes them feel that their company is their second home. They will hold parties in the weekend, make sure all the staff can participate the parties and help them build the relationship between staff and manager. That is how the virgin airline treating their staff. The third dimension in this culture is team orientation. It is a degree to which work is organized around teams rather than individuals. It is collaborative and emphases on cooperation among employees. In this article, the writer mentioned about how to be a good leader to lead people well. He said that a good leader must know the team, its strengths and weakness; socializing and listen to the team is the key of being a good leader. A good leader can led their teammate well, can motivate the staff morale and build the relationship between the team. He also said that a bad leader can destroy a business very quickly. As they employed a general manager in Caribbean who tried to change the way things were done. The manager discouraged the staff from drinking with guests that decreased the staff morale and broke the trust of management. So they replace the manager and restore the staff morale and the sense of management’s trust which had been broken. The fourth dimension in this culture is innovation and risk taking. It is the degree to which employees are encouraged to be innovative and take risk. Through this article, Brett Godfrey showed his business plan to the...
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