| |
|Background |
|The OPSM Group, founded in 1932, is an Australian retail chain that specialises in all aspects of eyecare and eyewear, |
|including prescription glasses, contact lenses and sunglasses. |
| |
|Its retail arm comprises well-known Australian …show more content…
The company has an annual turnover in excess of $400 million and has |
|approximately 600 retail stores throughout Australia, New Zealand, Hong Kong, Malaysia and Singapore. It also trades via its |
|website, OPSM Direct, which sells contact lenses online, and owns EyeBiz, a lens grinding laboratory. |
| |
|Benefits |
|The key benefits from the new technology infrastructure are in improved customer service levels. In OPSM’s Penrith store, |
|which is a showcase and test-bed for how it is intended to do business, improvements have already been seen since the store …show more content…
|
SECONDARY RESEARCH FINDINGS
| |
| |
| |
| |
| |
| |
|