Online Shopping Trends

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I. Global online shopping
Consumers across the globe are increasingly swapping crowded stores for one-click convenience, as online shopping becomes a safe and popular option. According to a recent global survey conducted by The Nielsen Company, over 85 percent of the world’s online population has used the Internet to make a purchase and more than half of Internet users are regular online shoppers, making online purchases at least once a month.

Global online consumers say that books and clothing will continue to top the list for planned online purchases in the next six months, which follows the trend reported in a 2009 Nielsen survey where 46 percent of global consumers said they purchased books in the past three months and 41 percent bought clothing online.


However, intent to purchase airline tickets and to book tours and hotel reservations show signs the economy is improving. In fact, compared to 2009 where 24 percent of connected consumers said they purchased airline tickets online and 17 percent made hotel/tour reservations via the Internet, intent to make travel arrangements online in 2010 has increased seven percentage points and nine percentage points respectively. Other engaging products and services tagged for future online purchases include electronic equipment, cosmetics/nutrition supplies, event tickets, computer hardware, videos/DVD’s/ games and groceries.

Credit cards are by far the most common method of payment for online purchases – 60 percent of global online consumers used their credit card for a recent online purchase, while one in four online consumers chose PayPal. Of those paying with a credit card, more than half (53%) used Visa.

“Shopping on the Internet with the ease of a credit card is especially appealing to consumers in emerging markets who simply cannot find or buy items they want in their retail trade. The Internet has opened up a whole new world of shopping for these consumers,” said...
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