Descriptive research is also called Statistical Research. The main goal of this type of research is to describe the data and characteristics about what is being studied. The idea behind this type of research is to study frequencies, averages, and other statistical calculations. Although this research is highly accurate, it does not gather the causes behind a situation. Descriptive research is mainly done when a researcher wants to gain a better understanding of a topic for example, a frozen ready meals company learns that there is a growing demand for fresh ready meals but doesnt know much about the area of fresh food and so has to carry out research in order to gain a better understanding. It is quantitative and uses surveys and panels and also the use of probability sampling. Descriptive research is the exploration of the existing certain phenomena. The details of the facts won’t be known. The existing phenomenas facts are not known to the persons. Sample size
Meralco have almost 3.9 million customers in the Philippines, but we prefer to choose a small area which is the Cielito Homes Residency. Cielito homes have a population for almost 3,145 people or estimated of 629 families. Now, since families are the main customers we will get the sample size from 629 families. Sloven’s Formula
n=sample sizen= 1+629(0.25)
N=size of populationn= 1+157
e=margin of error of 5%n= 158
The Types of Meralco’s Consumer
Residential Service (RS)
Residential Service rates apply to the following:
* For residential customers using electricity for all domestic purposes in a single family dwelling [a dwelling unit is considered as having one (1) kitchen]; * for individually metered apartments and those facilities for not more than a three (3) family structure or compound which are used in common when connected to the meter serving one of the apartments; * for residential family dwellings in a family compound served under a single meter; * for a single family dwelling when the family accommodates non-members, provided the floor space occupied by the non-members is not more than that (floor space of common use excluded) occupied by the family; * temporary service for the construction of a single family dwelling, all including accessory facilities (garage, servants’ quarters, pumps, swimming pools, etc.) served through the same meter that serves the premises to which they are accessory.
The study will be divided into 4 parts. The first part sustained employees’ profile. This includes the respondents’ age, gender, civil status, income, consumed watts/month. The second part is about phrases that expressed what the consumers felt about the company’s services. These statements were further divided into nine aspects, namely: 1) customer services; 2) receiving their bills; 3) ; receiving their disconnection notice4) payment process; 5) meter reading schedule; 6) companies policies and administration; 7) interpersonal relationship of employees; 8) application for service. The respondents were expected to rate these phrases from a scale of unsatisfactory or never, less satisfactory or seldom, satisfactory or sometimes, more satisfactory or often, and highly satisfactory or always; depending upon their feelings regarding the particular phrase. These ratings were then translated numerically: 1- Unsatisfactory or never;
2- Less satisfactory or seldom;
3- Satisfactory or sometimes;
4- More satisfactory or often; and
5- Highly satisfactory or always.
The next step was to compute and tally the responses to each survey form by summing up all the values in each part and by dividing it by the number of statements, thus obtaining a mean score of each individual in each part. This was further computed by adding all the values of each part and by dividing the results by the number of parts to...