Old Burberry advertisements looked similar to this black and white filled with text.
Geographic: In 1914-1918 this advertisement was released and was targeted to the officers who were going off to the war. The trench coat was readily available in 2 to 4 days for purchase on Haymarket street in London and also in Paris, France.
Demographic: The officers fighting in the First World War were the demographic for this advertisement. The men were between the ages of 18 to 34.
Benefits: A man wearing the Burberry trench coat is recognized as being an officer for the war. By others he is perceived as brave, courageous,