Flipkart Ad Campaign

Topics: Social media, Twitter, Customer service Pages: 19 (2605 words) Published: March 30, 2013
T ABLE OF CONTENTS

1.

INTRODUCTION TO FLIPKART ................................................................................................................................4 A.

HISTORY ............................................................................................................................................................5 FUNDING................................................................................................................................................................5 ACQUISITIONS ........................................................................................................................................................5

B.

BUSINESS RESULTS ...........................................................................................................................................6

C.

About the Offerings ..........................................................................................................................................6

D.

TARGET GROUP ................................................................................................................................................7

2.

FLIPKART’S SUCCESS STORY ...................................................................................................................................8 A.

3.

FLIPKART’S MARKETING STRATEGY ..................................................................................................................9 flipkart Campaigns ...............................................................................................................................................10

A.

DIGITAL AD CAMPAIGNS ................................................................................................................................10

B.

PRINT MEDIA ADS ...........................................................................................................................................10

C.

FLIPKART TV AD "Shopping ka Naya Address" ..........................................................................................11 About the Campaign ............................................................................................................................................11 Objective of the Campaign ..................................................................................................................................12

4.

THE CHALLENGES IN THE COMMUNICATION ......................................................................................................13

5.

ONLINE / SOCIAL MEDIA MARKETING .................................................................................................................14

6.

RESULTS ...............................................................................................................................................................15 A.

7.

ADVERTISEMENTS GOES VIRAL ......................................................................................................................15 Digital Media Analysis ..........................................................................................................................................15

A.

Facebook Analysis...........................................................................................................................................15 Fan Data ...............................................................................................................................................................15 Admin Interaction Rate........................................................................................................................................16 Admin Post Interaction ........................................................................................................................................16

DSMM

Flipkart

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