Nsu Daily

Topics: Marketing, Pricing, Price discrimination Pages: 9 (2511 words) Published: April 11, 2013
MKT202 - INTRODUCTION TO MARKETING
GROUP PROJECT ASSIGNMENT TOPIC: MARKETING PLAN

Group No. 1

Section-15 Semester: Fall 2012
Submitted to:

Mohammad Sakif Amin (Skf)
Group Members:
Names:

T.M. Nafio Nabi Aminul Islam Kaniz Fatema Tanvir Ahmed Manick Mohammad Shuvo

ID:

1220582030 1210228030 1220557030 1220602030 1220501030

Date of Submission: 20th December 2012

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Contents
EXECUTIVE SUMMARY .................................................................................................................3 COMPANY OVERVIEW ...................................................................................................................4 MARKET DESCRIPTION ...............................................................................................................6 Event Driven: ..................................................................................................................................... 6 Relaxation/Leisure-Oriented:................................................................................................... 6 Time Driven: ........................................................................................................................................ 7 Topic Driven: ..................................................................................................................................... 7 Habitualists: ...................................................................................................................................... 7 Info Seekers: ....................................................................................................................................... 7 COMPETITOR ANALYSIS..............................................................................................................8 STRENGTHS: ............................................................................................................................................ 8 WEAKNESSES: ......................................................................................................................................... 8 SEGMENTING –TARGETING -POSITIONING ....................................................................... 10 MARKET SEGMENTATION:....................................................................................................... 10 1. 2. 3. GEOGRAPHICAL SEGMENTATION: ......................................................................... 10 BEHAVIORAL SEGMENTATION: ................................................................................ 10 DEMOGRAPHIC SEGMENTATION: ........................................................................... 10

MARKET TARGETING: ................................................................................................................ 11 POSITIONING: ................................................................................................................................. 11 MARKETING MIX ....................................................................................................................... 13 PRODUCT: ......................................................................................................................................... 13 PRICE: ................................................................................................................................................. 14 PLACE: ................................................................................................................................................ 15 PROMOTION: ................................................................................................................................... 16

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EXECUTIVE SUMMARY
THE NSU DAILY is an exciting start-up newspaper business with the mission to provide reliable and informative news to its customers. The segments that THE NSU DAILY is going after are the students, teachers and the administration officers of...
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