Norwaycycle Supply Chain
Supply Chain Management and Strategy
Assignment 1
Ross James
BA Management
Matriculation Number- 200109229
Module Code- MHN220298
Word Count- 2663
Table of Contents
1.0 Introduction
Norwaycycle are a Norwegian bicycle manufacturer supplying bicycles to professional cyclists and those with a passion for cycling. While they sell their bicycles onto distributors they also have 8 shops of their own in major cities throughout Norway. They customize bicycles, run bicycle clubs from their shops, offer servicing, provide information on cycle routes and offer general advice regarding bicycles. This service gives Norwaycycles a customer base and promotes word of mouth. However, the company are lacking an online presence and senior management are aware that their competitors are making significant use of the internet. Norwaycycles recognise the importance of expanding the online aspect of their business in order to develop their relationship with suppliers, expand their market, grow the retail operations of their business, increase sales and develop their online community.
This report will look at-
1. The concept of supply chains and supply chain management in relation to Norwaycycle
2. Norwaycycles order fulfilment process
3. The potential use of the internet and supported technologies for improving the performance of the processes, information sharing and relationships across Norwaycycles supply chain.
2.0 Supply Chains and Supply Chain Management in relation to Norwaycycle According to Chopra S and Meindl P (2012) the supply chain includes all parties involved, directly and indirectly in completing a customer’s request. This not only includes suppliers who provide the raw materials and manufacturers, but also distributors, warehouses, retailers and even the customers themselves. Hugos (2011) backs up this argument by noting that supply chains encompass the organisations and business
Assignment 1
Ross James
BA Management
Matriculation Number- 200109229
Module Code- MHN220298
Word Count- 2663
Table of Contents
1.0 Introduction
Norwaycycle are a Norwegian bicycle manufacturer supplying bicycles to professional cyclists and those with a passion for cycling. While they sell their bicycles onto distributors they also have 8 shops of their own in major cities throughout Norway. They customize bicycles, run bicycle clubs from their shops, offer servicing, provide information on cycle routes and offer general advice regarding bicycles. This service gives Norwaycycles a customer base and promotes word of mouth. However, the company are lacking an online presence and senior management are aware that their competitors are making significant use of the internet. Norwaycycles recognise the importance of expanding the online aspect of their business in order to develop their relationship with suppliers, expand their market, grow the retail operations of their business, increase sales and develop their online community.
This report will look at-
1. The concept of supply chains and supply chain management in relation to Norwaycycle
2. Norwaycycles order fulfilment process
3. The potential use of the internet and supported technologies for improving the performance of the processes, information sharing and relationships across Norwaycycles supply chain.
2.0 Supply Chains and Supply Chain Management in relation to Norwaycycle According to Chopra S and Meindl P (2012) the supply chain includes all parties involved, directly and indirectly in completing a customer’s request. This not only includes suppliers who provide the raw materials and manufacturers, but also distributors, warehouses, retailers and even the customers themselves. Hugos (2011) backs up this argument by noting that supply chains encompass the organisations and business
References: Ayers, J (2010). Supply Chain, Project Management. 2nd ed. Boca Raton: Auerbach Publications. Blanchard, D (2010). Supply Chain Management; Best Practises. 2nd ed. London: John Wiley and Sons. Chaffey, D (2009). E-business and E-commerce Management; Strategy, Implementation and Practise. 4th ed. Harlow: Pearson Education Ltd. P166. Chopra, S and Meindl, P (2012). Supply Chain Managment; Strategy, Planning and Operation. 5th ed. Harlow: Pearson Education Ltd. Christopher, M (2005). Logistics and Supply Chain Management; Creating Value Adding Networks. 3rd ed. Harlow: Financial Times Prentice Hall. Christopher, M (2005). Logistics and Supply Chain Management; Creating Value Adding Networks. 3rd ed. Harlow: Financial Times Prentice Hall. p17. Hugos, M (2011). Essentials of Supply Chain Managment. New Jersey: John Wiley & Sons Ltd. Saunders, N (2011). Supply Chain Management; A Global Perspective. Hoboken: John Wiley & Sons. Scott, C (2011). Guide to Supply Chain Management. London: Springer. Stadtler, H and Kilger, C (2008). Supply Chain Management and Advanced Planning. 4th ed. Berlin: Springer.