Nordstrom's Creativity

How does the firm use creativity?
Like many large retailers, Nordstrom has to keep relevant and continue to reinvent itself to keep the company relevant in these ever changing times. Nordstrom uses creativity and marketing as a strategy to combat the evolving marketplace and to encourage customer loyalty. With the overnight emergence of online shopping, retailers took a huge hit in profits. With facing such adversity, a company’s creativity must be sparked in order to ensure the survival of the company. Nordstrom’s reinvented themselves after the corporation purchased Hautelook in 2011. This was the perfect move from a creative marketing standpoint because a majority of companies are being forced to make themselves known in the digital world
If your employees are not motivated to perform their work to the best of their ability they can transfer this type of energy and attitude to other employees. One great example of the motivation that Nordstrom employees carry throughout their job role and shows how above and beyond they go to perform ‘heroics’ is one of a sales person. " There is the story of a customer who fell in love with a pair of burgundy, pleated Donna Karan slacks that had just gone on sale at the Nordstrom store in downtown Seattle. But the store was out of her size, and the sales associate was unable to track down a pair at the five other Nordstrom stores in the Seattle area...the associate secured some petty cash from her department manager, marched across the street to the Frederick & Nelson department store, where she bought the slacks (at full price) and then sold them to the customer for the marked-down Nordstrom price. Obviously, Nordstrom didn't make money on that sale, but it was an investment in promoting the loyalty of an appreciative customer." This shows the customer service that is embedded in the Nordstrom mystique. Nordstrom motivates their employees with the perks and programs they provide to them. The Nordstrom employees who are eligible have an opportunity to purchase Nordstrom stock at a 10% discount off the closing market price on the date of purchase, subject to Plan limits. They receive a twenty percent discount starting since their first day employed by Nordstrom, but this discount is also or their dependents. Employees are also eligible to receive matching contributions to their 401k after being employed for a year. They also have a employee charitable match for employees who have been employed for a year. This program matches up to $5,000 donations to nonprofits per employee, per