Norden Farm Selects Sony 4k to Digitise Content

Topics: Digital cinema, Movie projector, Video projector Pages: 2 (590 words) Published: April 29, 2013
Norden Farm selects Sony 4K to digitise content, expand its offering and improve picture quality for film-goers in Maidenhead Basingstoke, 7 February 2013 – Sony Digital Cinema has today announced that Norden Farm, an Arts Centre based in Maidenhead, has installed its new 4K projector to transform the viewing experience for customers, enable the delivery of alternative content, and boost its corporate offering, allowing the organisation to deliver a wider range of services to its local community. The Sony SRX-R515, Sony’s latest 4K digital cinema offering, will see the Arts House transition from analogue film based on 35mm projectors to a more reliable, better quality and future-ready digital offering. The new projector will be installed in the organisation’s main, 200-seat auditorium by Sound Associates, one of Sony’s Authorised Dealers for the UK and Irish Cinema market. The installation will ensure the Arts House is able to offer its customers the very best picture and sound quality, while also allowing it to diversify into offering new entertainment experiences – such as opera and theatre. The superior image quality will make the venue more attractive to corporate clients looking to stage presentations and events, while also easing the administrative burden and operational costs associated with screening different types of content. Matt Biss, Technical Manager at Norden Farm, commented: "Bringing digital cinema to our business is going to have a huge impact on the range and quality of services we’ll be able to offer customers – from their experience of the independent films we screen to the packages we’re able to offer corporate clients. “We’ll be able to offer new services beyond traditional content which is critical to the future success of the business. For instance, we recently screened a performance of La Boheme from the Royal Opera House. The event was a complete sell out and the audience left asking us for similar events in future – highlighting the...
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