Media and Entertainment

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Entertainment and Media

Topic: Content Creation and Entertainment Quotient in the current Media Scenario

The importance and popularity of media is ever growing. Media has become indispensible in everyday life, be it personal life or business, trade or work.

Conventional media like cinema, television, radio and print are modifying themselves to play their roles effectively in the current market. Technological innovations and discovery of new media like cable television, Direct To Home (DTH), Mobile Technology, Internet Podcasting and FM Radio Channels have created immense competition in the entertainment and media field. Video games and portable audio – video devices have intensified the competition. Entry of foreign TV broadcasts, 24*7 broadcasting and the exponential growth of new media call for impressive content creation for catering to every segment of the population.

The escalating economic growth in India with a remarkable percentage of youth in the population who have high earning capacity and more disposable incomes and the upwardly mobile middleclass make the entertainment and media sector more promising and demanding.

Profile of the current youth with lesser attention span and the easy availability of affordable entertainment have created the challenges of attracting and retaining audience and clients.

Multiplex cultures, variety of entertainment choices available, profitability and potential of space-selling in media houses, embedded advertising, marriage of animation and visual technologies are all signs of the advanced state of development in media and entertainment.

New Technologies and the high costs involved in production and distribution of media content have justified corporate entry into cinema production and entertainment production. This has given “Industry Status” to this field.

This paper recognises the status of entertainment and media as a powerful service sector and highlights the need for adopting unique content creation and marketing strategies for enriching and enhancing the experience of the audience and clients. Moreover, the paper identifies the potential of these services that could be exploited for the benefit of the customers as well as to promise high returns for the Investors and Media and Entertainment houses.

Content Creation and Entertainment Quotient in the current Media Scenario

Introduction:

“And in my opinion, entertainment in its broadest sense has become a necessity rather than a luxury in the life…...” -Walt Disney

The very purpose of human life boils down to fulfilling the humane needs which include both physical and psychological needs. Media and Entertainment is the field that caters to the psychological or cognitive needs of the media customers. The importance and popularity of media is ever growing. Media has become indispensible in everyday life, be it personal life or business, trade or work. The Media and Entertainment industry consists of the creation, aggregation and distribution of content, products and services, news and information, advertising and entertainment through various channels and platforms. Conventional media like cinema, television, radio and print are modifying themselves to play their roles effectively in the current market. Technological innovations and discovery of new media like cable television, Direct To Home (DTH), Mobile Technology, Internet Podcasting and FM Radio Channels have created immense competition in the entertainment and media field. Video games and portable audio – video devices have intensified the competition. Entry of foreign TV broadcasts, 24*7 broadcasting and the exponential growth of new media calls for impressive content creation for catering to every segment of the population. The Indian Entertainment and Media (E&M) industry has outperformed the Indian economy and is one of the fastest growing sectors in India. However, the future of this...
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