Nokia Swot

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Nokia SWOT analysis

StrengthsWeaknesses
* Sold about more than 1 million smartphones last quarter than average analysts expected * Leader in Supply Chain Managment
* Strong finances
* World leader in R&D
* Nokia has built one of the wireless industry’s strongest and broadest IPR portfolios with over 10,000 patents

* Sold about more than 1 million smartphones last quarter than average analysts expected * Leader in Supply Chain Managment
* Strong finances
* World leader in R&D
* Nokia has built one of the wireless industry’s strongest and broadest IPR portfolios with over 10,000 patents

* Weak presence in the US market
* Declining profits and market share in smartphones segment * No plan B if the collaboration with Windows doesnt work out * Applications on windows operation system only exceed to 50,000 compared to Apple’s 500,000 * The ”Osborne effect” created by announcing windows phone before its launch impacted on sales.

* Weak presence in the US market
* Declining profits and market share in smartphones segment * No plan B if the collaboration with Windows doesnt work out * Applications on windows operation system only exceed to 50,000 compared to Apple’s 500,000 * The ”Osborne effect” created by announcing windows phone before its launch impacted on sales.

Internal assesment
of the organisation

SWOT
ANALYSIS
SWOT
ANALYSIS

OpportunitiesThreats
* Low cost manufacturing mobile companies can erase nokias presence with low-end phones in emerging markets * Due to rapid technology the product life cycle is short * Inability to create a high-end nisch mobile phone and compete with companies such as Apple, RIM

* Low cost manufacturing mobile companies can erase nokias presence with low-end phones in emerging markets * Due to rapid technology the product life cycle is short * Inability to create a high-end nisch...
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