Nokia Marketing Mix

Topics: Sustainability, Business ethics, Corporate social responsibility Pages: 3 (734 words) Published: April 26, 2013
Change for good
With over 1.3 billion customers using Nokia devices, we’re in a unique position to effect positive environmental and social change around the world. For us, sustainability isn’t merely an exercise in damage limitation – it’s an opportunity to make a real difference, both to people and to our planet. Caring for the environment

Climate change, energy and resource use are some of the biggest challenges facing the world today. From natural disasters to food security to rising sea levels, they all impact economies, communities and the environment. So we’re doing our best to help wherever possible. This means integrating environmental sustainability into everything we do. For example, reducing the emissions of our own facilities and those of our suppliers; increasing energy efficiency throughout our operations and using green energy where possible; saving resources through simple initiatives such as cutting down on packaging; and using sustainable, ethically sourced materials in our products. In addition, our product creation is guided by life cycle thinking. It helps us continuously improve the environmental aspects of our products and processes in each phase of the product life cycle, from raw material acquisition to the end of life of the product. Over the years, we have been able to reduce the environmental impact of our products significantly. But we go further than that. We also use our considerable resources to help organisations such as WWF and IUCN (International Union for Conservation of Nature) develop and implement environmental projects around the world. And we use our global reach and mobile technology expertise to encourage our customers to adopt greener, more sustainable lifestyles. Making lives better

Clearly, our environmental investments and initiatives also have social benefits. After all, protecting the planet is vital to the wellbeing of the communities it supports. In addition, we invest in social projects which impact three...
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