SWOT Analysis of Nirma Shudh Salt
INDEX CONTENTS NO. 01 02 03 04 05 06 07 08 09 10 11 12 13 RESEARCH METHODOLOGY INTRODUCTION TO THE SALT INDUSTRY EDIBLE IODISED SALT PEST ANALYSIS OF INDUSTRY FIVE FORCES ANALYSIS OF INDUSTRY COMPETITIVE ANALYSIS PROMOTIONAL CAMPAIGN IN EDIBLE SALT INDUSTRY NIRMA INDUSTRIES LIMITED SWOT ANALYSIS OF NIRMA SHUDH SALT DATTA ANALYSIS HYPOTHESIS FINDINGS SUGGESTIONS & RECOMMONDATIONS BIBLIOGRAPHY APPENDIX LIST OF THE GRAPHS PAGE NO. 03 08 15 19 22 25 29 31 41 43 67 73 77 X Y A
LIST OF THE GRAPHS
TITLE NO. 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 USER OF THE IODISED SALT USERS IN AHMEDABAD DIFFERENT BRANDS OF SALT TO AREA RANKING PREFERENCE AVERAGE MEAN USERS OF SAME SALT BRAND FREQUENCY OF PURCHASE NUMBER OF 1 KG PACKETS REQUIRED FOR 1 MONTH PURCHASE DECISION MAKER FROM WHERE YOU PURCHASE SALT USER OF NIRMA SHUDH SALT RANKING PREFERENCE FOR NIRMA SHUDH SALT PRICE OF NIRM SHUDH SALT INFLUENCER OF PURCHASING NIRMA SHUDH SALT MEDIA USED HAD RESPONDENTS SEEN TELEVISION ADVERTISEMENT? AVAILABILITY DIFFICULTY DO YOU LIKE PACKAGING EDUCATION LEVEL INCOME LEVEL PROFESSIONS PAGE NO. 44 45 47 48 49 50 51 52 54 55 56 57 58 59 60 61 63 65 66 67 68
A 2
RESEARCH METHODOLOGY Research Methodology is a systematic design, collection of data, reporting of data and findings relevant to specific marketing situation that is faced by company with the paradigm in the market shifting, from the product to consumer, their needs and preferences have become essential to the considered by the producer today in the world of cut throat competition to be ahead in the race and to lead is required to reach consumer first. The NIRMA SHUDH SALT, which has newly relaunched in India. The sale of Nirma Shudh Salt is not increasing rapidly that is the problem. Therefore, research problem is to identify the consumer preference of edible (iodized) salt as well as the satisfaction level of consumer regarding the Nirma Shudh Salt and what are the problems they are facing regarding
LIST OF THE GRAPHS
TITLE NO. 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 USER OF THE IODISED SALT USERS IN AHMEDABAD DIFFERENT BRANDS OF SALT TO AREA RANKING PREFERENCE AVERAGE MEAN USERS OF SAME SALT BRAND FREQUENCY OF PURCHASE NUMBER OF 1 KG PACKETS REQUIRED FOR 1 MONTH PURCHASE DECISION MAKER FROM WHERE YOU PURCHASE SALT USER OF NIRMA SHUDH SALT RANKING PREFERENCE FOR NIRMA SHUDH SALT PRICE OF NIRM SHUDH SALT INFLUENCER OF PURCHASING NIRMA SHUDH SALT MEDIA USED HAD RESPONDENTS SEEN TELEVISION ADVERTISEMENT? AVAILABILITY DIFFICULTY DO YOU LIKE PACKAGING EDUCATION LEVEL INCOME LEVEL PROFESSIONS PAGE NO. 44 45 47 48 49 50 51 52 54 55 56 57 58 59 60 61 63 65 66 67 68
A 2
RESEARCH METHODOLOGY Research Methodology is a systematic design, collection of data, reporting of data and findings relevant to specific marketing situation that is faced by company with the paradigm in the market shifting, from the product to consumer, their needs and preferences have become essential to the considered by the producer today in the world of cut throat competition to be ahead in the race and to lead is required to reach consumer first. The NIRMA SHUDH SALT, which has newly relaunched in India. The sale of Nirma Shudh Salt is not increasing rapidly that is the problem. Therefore, research problem is to identify the consumer preference of edible (iodized) salt as well as the satisfaction level of consumer regarding the Nirma Shudh Salt and what are the problems they are facing regarding
Bibliography: (1) (JHALA, 2009) JHALA, D. (2009). THE STATUS OF SALT INDUSTRY IN INDIA. 2nd International Conference on the Ecological Importance of Solar Saltworks, (pp. 1‐10). Yucatan, Mexico,. (2)sales industry,Retrieved JANUARY 17, 2010, from /www.salttradeindia.com: http://www.salttradeindia.com/?gclid=CP20wpCZn6ACFcxR6wod42CTa (3) Retrieved february 19, 2010, from http://www.economywatch.com/business‐and‐economy/salt‐ industry.html salt industry. (n.d.). Retrieved february 21, 2010, from http://www.economywatch.com/business‐and‐ economy/salt‐industry.html (6) salt industry. (n.d.). Retrieved march 10, 2010, from http://www.saltinstitute.org/Production‐industry/Salt‐ industry (7) The Salt Industry Worldwide. (n.d.). Retrieved march 15, 2010, from http://www.cea‐ life.com/minerals_health/salt_industry.htm 78 (8)Philip Kotler, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha,(2009) marketing management: Pearson Education Publication (9)Rajiv Batra, John G. myers, David A. Aaker,(1998) marketing management: Prentice-hall of India Publication 79