Nintendo Report
MARKETING REPORT
Contents
Page 1: Title page
Page 2: Contents page
Page 3: Executive summary
Page 4: Situational analysis
Page 5-6: Marketing strategy
Page 7-8: Marketing mix
Page 9-10: Critiques
Page 11-12: References
Executive Summary
This report analyses, recommends and concludes details about Nintendo, more notably the Nintendo Wii. The report analyses the strengths, weaknesses, opportunities and threats that Nintendo has. The report touches on the marketing strategies that were used in relation to the Nintendo Wii and also critiques those marketing strategies and gives feedback of how those marketing strategies performed for Nintendo. The report also gives a thorough analysis of the product, price, place and promotion of the Nintendo Wii and how the Nintendo Wii stacks up to competition.
Situational Analysis
Strengths | Weaknesses | Nintendo’s brands – Nintendo has a large percentage of the market share, especially due to certain games only being available through Nintendo, e.g. Mario and Zelda.Nintendo’s products – Nintendo’s products are classified as a different type of gaming system therefrore targetted at a different market to Microsoft and Sony.High revenue growth – Nintendo has high revenue growth due to their strong brand image which awards Nintendo with a steady amount of customers buying their products so the ability to sell it cheaper than competing consoles.Customer loyalty – because it’s different, customers tend to stick to Nintendo products. Or have it as well as a PlayStation or Xbox (which customers usually have one or the other). | Graphics – Compared to other consoles such as Sony and Microsoft, Nintendo’s graphics are poor. Customers after realistic games such as sports games, will not choose a Nintendo over PlayStation or Xbox.Price – customers may think that Nintendo’s low price reflects poor quality of their products.High demands – due to the high demand for Nintendo products,
Contents
Page 1: Title page
Page 2: Contents page
Page 3: Executive summary
Page 4: Situational analysis
Page 5-6: Marketing strategy
Page 7-8: Marketing mix
Page 9-10: Critiques
Page 11-12: References
Executive Summary
This report analyses, recommends and concludes details about Nintendo, more notably the Nintendo Wii. The report analyses the strengths, weaknesses, opportunities and threats that Nintendo has. The report touches on the marketing strategies that were used in relation to the Nintendo Wii and also critiques those marketing strategies and gives feedback of how those marketing strategies performed for Nintendo. The report also gives a thorough analysis of the product, price, place and promotion of the Nintendo Wii and how the Nintendo Wii stacks up to competition.
Situational Analysis
Strengths | Weaknesses | Nintendo’s brands – Nintendo has a large percentage of the market share, especially due to certain games only being available through Nintendo, e.g. Mario and Zelda.Nintendo’s products – Nintendo’s products are classified as a different type of gaming system therefrore targetted at a different market to Microsoft and Sony.High revenue growth – Nintendo has high revenue growth due to their strong brand image which awards Nintendo with a steady amount of customers buying their products so the ability to sell it cheaper than competing consoles.Customer loyalty – because it’s different, customers tend to stick to Nintendo products. Or have it as well as a PlayStation or Xbox (which customers usually have one or the other). | Graphics – Compared to other consoles such as Sony and Microsoft, Nintendo’s graphics are poor. Customers after realistic games such as sports games, will not choose a Nintendo over PlayStation or Xbox.Price – customers may think that Nintendo’s low price reflects poor quality of their products.High demands – due to the high demand for Nintendo products,
References: (Author Unknown). 2011. Rankings Per Brand – Nintendo. Retrieved from http://www.rankingthebrands.com/Brand-detail.aspx?brandID=32 Business Week Nintendo. (2011). Nintendo Corporate – Company History. Retrieved from http://www.nintendo.com/corp/history.jsp Maritza Nintendo. (2006). Nintendo Annual Report. Retrieved from http://www.nintendo.com/corp/report/06AnnualReport.pdf Next Generation Moats, B. February 13, 2008. Nintendo Wii – Marketing Plan for Marketing Management. Retrieved from http://brianmoats.com/Portfolio/Nintendo_Wii_Marketing_Plan.pdf (Author Unknown) Internet Centre for Management and Business Administration, Inc. 2010. Pricing Strategy. Retrieved from http://www.netmba.com/marketing/pricing/ Nintendo