Newyear Argumentative Essay

Sad tires Two companies, Newyear and Michelin, are using Both of these commercials to sell a certain brand of tires and using fear to do it. These companies use different types of rhetoric to evoke a response from all types of audiences. Using rhetoric like appealing to someone's emotions is a tactic that both of these companies are doing to sell their product. The two ads have details that are different in their advertisements that change the ad in little ways. The Michelin commercial had an infant boy and inferred that the infant was the viewers child. In the Goodyear commercial the child was a young girl and it specifically said that she was not the viewers child. This is a small difference but the fact that one child is an infant and one is a young child is the reason that they are different ads; this is a significant difference because the infant is used to scare new parents or soon to be parents and the girl is used to scare older parents and grandparents. Another difference is that the infant is sitting
These ads are telling the viewer that if they do not use their tires the children that they are transporting will ultimately be slaughtered in a horrific accident. The advertisements that use this technique are usually trying to sell their product to young adults and parents. Michelin and Newyear both use a sad type setting to set the mood for the ad. Both companies make the colors in the ad dim and dark colors. They also do not pick a happy infant or child. These tire advertisements appeal to emotions that causes the customers to want to buy the product because of their fear for their children. There are many similarities in both of these ads. These ads show that this is an effective way to get you product to be purchased. The companies that use this type of advertisement show that fear is an effective way to sell products and get people to remember their