News Framing
News Framing used in the News Article
News framing used in media have several functions: they can define problems or issues, offer a causal interpretation of the problem and suggest a certain moral evaluation or treatment recommendation. Therefore frames are consequential and influence people’s understanding, opinions and attitudes toward issues and events. (Kostadinova & Dimitrova, 2012). Bianca Hall’s news article, which was published by The Sydney Morning Herald, on the 40% of Australian mothers who drink alcohol while pregnant, there are different types of framing that have been used.
One form of framing used in this article is direct framing. Direct framing is the immediate, uniform or non - relevant topics used in the news media. It conveys short term realism and emphases on change (McQuail, 2005). Hall’s article talks about the topic of women drinking alcohol while pregnant in the UK, Australia, New Zealand and …show more content…
Ideologies are narratives about the world that also effectively organise the world; that is, they dispose people to see things and to act in certain ways, and at the same time they authorise or privilege one group over another. (Schirato, Buettner, Jutel & Stahl, 2010). A type of ideology used in this article is how women shouldn’t be allowed to drink alcohol while they are pregnant however it is considered to socially acceptable. Researchers from the UK, Australia, New Zealand and Ireland compared pregnant women's alcohol consumption in all four countries for online medical journal BMJ Open, concluding that in each, alcohol use during pregnancy is "prevalent and socially acceptable". (Hall, 2015). Even though drinking while pregnant is considered to be “socially acceptable”, Hall’s article focusses on how alcohol is affecting the pregnancy and stating statistics in a negative light and influencing the pregnant mothers that are targeted to lessen the amount of alcohol consumed during a
News framing used in media have several functions: they can define problems or issues, offer a causal interpretation of the problem and suggest a certain moral evaluation or treatment recommendation. Therefore frames are consequential and influence people’s understanding, opinions and attitudes toward issues and events. (Kostadinova & Dimitrova, 2012). Bianca Hall’s news article, which was published by The Sydney Morning Herald, on the 40% of Australian mothers who drink alcohol while pregnant, there are different types of framing that have been used.
One form of framing used in this article is direct framing. Direct framing is the immediate, uniform or non - relevant topics used in the news media. It conveys short term realism and emphases on change (McQuail, 2005). Hall’s article talks about the topic of women drinking alcohol while pregnant in the UK, Australia, New Zealand and …show more content…
Ideologies are narratives about the world that also effectively organise the world; that is, they dispose people to see things and to act in certain ways, and at the same time they authorise or privilege one group over another. (Schirato, Buettner, Jutel & Stahl, 2010). A type of ideology used in this article is how women shouldn’t be allowed to drink alcohol while they are pregnant however it is considered to socially acceptable. Researchers from the UK, Australia, New Zealand and Ireland compared pregnant women's alcohol consumption in all four countries for online medical journal BMJ Open, concluding that in each, alcohol use during pregnancy is "prevalent and socially acceptable". (Hall, 2015). Even though drinking while pregnant is considered to be “socially acceptable”, Hall’s article focusses on how alcohol is affecting the pregnancy and stating statistics in a negative light and influencing the pregnant mothers that are targeted to lessen the amount of alcohol consumed during a