NewAsianAbstracts June2011 1 
ABSTRACTS FOR NEWLY REGISTERED ASIAN CASES
June 2011
9B11C009
ABC Energy Limited: Culture and Formalization
Pavitra Mishra, Rajen Gupta
Publication Date: 3/23/2011
Teaching Note: 8B11C009
ABC Energy Limited (ABCEL) was created in March 2007 by ABC Infra Private Limited and XYG Private Limited. In
September 2007, MNP Finance Limited joined ABCEL as an equity partner. In 2010, ABCEL operated in power generation and had plans to diversify into transmission and distribution. It aspired to be a world-class energy company with operations in India and neighbouring countries. Over the last few years, ABCEL had grown by investing in greenfield projects and by acquiring existing operations. The promoters of ABCEL had set a target of achieving a project portfolio of 30,000 MW by 2015, with the current portfolio being 8,655 MW. The chief executive officer of ABCEL wanted to discuss the following issues at the board meeting on July 31, 2010, with regard to the opportunities and challenges in the growing market: 1) the key organizational needs ABCEL might face in achieving its target by 2015 2) the present culture of ABCEL 3) the relationship between the culture and extent of formalization and hence the ramp-up of formalization
ABCEL might require, and 4) the method of introducing this formalization.
Disciplines: Organizational Behaviour/Leadership,
Entrepreneurship, International
Issue(s): Growth Strategy, Organizational Culture,
Formalization
Industry: Electric, Gas and Sanitary Services
Setting: India, Medium organization, 2010
Difficulty: 5 - MBA/Postgraduate
Length: 14 pages
9B11M041
Business Process Outsourcing at Apollo Health
Street
Christopher Williams, Ramasastry Chandrasekhar
Publication Date: 5/10/2011
Teaching Note: 8B11M041
The managing director of Apollo Health Street (AHS), a healthcare business process outsourcing (BPO) company headquartered in Pennsylvania, United States, was pondering two dilemmas: securing short term growth for his company, and finding new
June 2011
9B11C009
ABC Energy Limited: Culture and Formalization
Pavitra Mishra, Rajen Gupta
Publication Date: 3/23/2011
Teaching Note: 8B11C009
ABC Energy Limited (ABCEL) was created in March 2007 by ABC Infra Private Limited and XYG Private Limited. In
September 2007, MNP Finance Limited joined ABCEL as an equity partner. In 2010, ABCEL operated in power generation and had plans to diversify into transmission and distribution. It aspired to be a world-class energy company with operations in India and neighbouring countries. Over the last few years, ABCEL had grown by investing in greenfield projects and by acquiring existing operations. The promoters of ABCEL had set a target of achieving a project portfolio of 30,000 MW by 2015, with the current portfolio being 8,655 MW. The chief executive officer of ABCEL wanted to discuss the following issues at the board meeting on July 31, 2010, with regard to the opportunities and challenges in the growing market: 1) the key organizational needs ABCEL might face in achieving its target by 2015 2) the present culture of ABCEL 3) the relationship between the culture and extent of formalization and hence the ramp-up of formalization
ABCEL might require, and 4) the method of introducing this formalization.
Disciplines: Organizational Behaviour/Leadership,
Entrepreneurship, International
Issue(s): Growth Strategy, Organizational Culture,
Formalization
Industry: Electric, Gas and Sanitary Services
Setting: India, Medium organization, 2010
Difficulty: 5 - MBA/Postgraduate
Length: 14 pages
9B11M041
Business Process Outsourcing at Apollo Health
Street
Christopher Williams, Ramasastry Chandrasekhar
Publication Date: 5/10/2011
Teaching Note: 8B11M041
The managing director of Apollo Health Street (AHS), a healthcare business process outsourcing (BPO) company headquartered in Pennsylvania, United States, was pondering two dilemmas: securing short term growth for his company, and finding new