Nestle
TABLE OF CONTENTS
1.0 Abstract 2
2.0 Introduction – Company Background 3 2.1 Nestlé Worldwide 3 2.1.1 Early History of Nestlé 4 2.1.2 Nestlé’s Business Principles Worldwide 4 2.2 Nestlé Malaysia 6 2.3 Corporate Policy 6 2.4 Creating Shared Value 7 2.5 Corporate Governance 8
3.0 Nestlé Products 9 3.1 Halal Policy 11
4.0 Industry Analysis 12
5.0 Company Analysis 14 5.1 SWOT Analysis 14 5.2 Micro Environment Analysis 16 5.3 Macro Environment Analysis 18 5.4 Key Success Factor 19 5.5 BCG Matrix 20
6.0 Product Quality Control 21 6.1 Quality Control in Nestlé 21 6.1.1 Quality Policy 22 6.1.2 Halal Policy 25 6.1.3 Supplier Policy 29 6.1.4 Packaging 33
7.0 Recommendation & Conclusion
References
Appendices
“Control of Product Quality :
A Case Study of Nestlé (Malaysia) Berhad”
ABSTRACT
This paper discusses how Nestlé being the largest food and nutrition company in the world has been successful in its business and stay ahead of its competitors for many years, focusing on the product quality control by the company. Specifically, the paper reviews the quality control over the company’s products by Nestlé (Malaysia) Berhad. Additionally, the paper reviews the history of Nestlé SA which includes Nestlé SA’s business principles. Nestlé’s strategy has always been to stick and follow the well-known principle of thinking globally but acting locally, which takes into account every country’s laws and legislations, cultural and economic environment. One of it can be seen from those Nestlé brand products that are sold worldwide has different flavours for different regions.
The paper continues to review the establishment of Nestlé (Malaysia) Berhad and all matter related thereto which includes the company’s
1.0 Abstract 2
2.0 Introduction – Company Background 3 2.1 Nestlé Worldwide 3 2.1.1 Early History of Nestlé 4 2.1.2 Nestlé’s Business Principles Worldwide 4 2.2 Nestlé Malaysia 6 2.3 Corporate Policy 6 2.4 Creating Shared Value 7 2.5 Corporate Governance 8
3.0 Nestlé Products 9 3.1 Halal Policy 11
4.0 Industry Analysis 12
5.0 Company Analysis 14 5.1 SWOT Analysis 14 5.2 Micro Environment Analysis 16 5.3 Macro Environment Analysis 18 5.4 Key Success Factor 19 5.5 BCG Matrix 20
6.0 Product Quality Control 21 6.1 Quality Control in Nestlé 21 6.1.1 Quality Policy 22 6.1.2 Halal Policy 25 6.1.3 Supplier Policy 29 6.1.4 Packaging 33
7.0 Recommendation & Conclusion
References
Appendices
“Control of Product Quality :
A Case Study of Nestlé (Malaysia) Berhad”
ABSTRACT
This paper discusses how Nestlé being the largest food and nutrition company in the world has been successful in its business and stay ahead of its competitors for many years, focusing on the product quality control by the company. Specifically, the paper reviews the quality control over the company’s products by Nestlé (Malaysia) Berhad. Additionally, the paper reviews the history of Nestlé SA which includes Nestlé SA’s business principles. Nestlé’s strategy has always been to stick and follow the well-known principle of thinking globally but acting locally, which takes into account every country’s laws and legislations, cultural and economic environment. One of it can be seen from those Nestlé brand products that are sold worldwide has different flavours for different regions.
The paper continues to review the establishment of Nestlé (Malaysia) Berhad and all matter related thereto which includes the company’s