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Natureview Case Study

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Natureview Case Study
Current Situation Natureview Farms needs to grow revenue from $13 million to $20 million before the end of 2001, which is 22 months away. The company must reach this goal to attract new capital investments after the venture capital firm cashes out its investment. While revenue growth is the most important goal, the directive from CEO Barry Landers is to make the right strategic choices to achieve that growth. Natureview

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