Advertising is a form of communication for marketing. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering. Commercial advertisers often seek to generate increased consumption of their products or services through "branding," which involves the repetition of an image or product name in an effort to associate certain qualities with the brand in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. The TV commercial is generally considered the most effective mass-market advertising format, as is reflected by the high prices TV networks charge for commercial airtime during popular TV events.
We have selected a Cadbury ad in which the little girl plays the main role. In the first scene of the ad, the family members are having meal in the dinning. The little has a Cadbury beside her and she takes the chocolate in her hand. Her mother serves her food and says her eat but she makes a noise, like she is going to vomit. Then one of them asked about the desert and other replies that Cadbury was the desert. The little girl refuses to give her chocolate and she hides it. She then opened it and ate it. When she was forced to share the chocolate, she started to cry and at that time more chocolate were brought in the table for everyone as desert. The ad also has a slogan “Meethe mein kuch meetha ho jaaya”. In this ad Cadbury has promoted their Dairy Milk not only as chocolate but also as desert. Chocolate are mostly targeted to teen age people but in this it shows that Dairy Milk is for all age of people. The web link of the ad:
Objectives of the Advertisement
The main objective of advertisement is to increase sales. Dairy Milk Chocolate is...