Cad Advantages

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Cadbury marketing stretegy

by Chetan Panara on May 26, 2012

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Cadbury marketing stretegy — Document Transcript

• 1. A Marketing Strategy template on Cadbury Chocolate A Template of marketing strategy- An overview for Submitted to- Prof. Jitendra Sharma Prepared by: Chetan Panara Vishal Soni Jay AkhaniXcellon Institute-School of Business Page 1

• 2. A Marketing Strategy template on Cadbury ChocolateXcellon Institute-School of Business Page 2

• 3. A Marketing Strategy template on Cadbury Chocolate OVERVIEW OF MARKET ANALYSIS* • CHARACTERISTICS • SALES POTENTIAL • SHARE ESTIMATE • PROFIT FROM SERVING Driving Forces and Implications for the Company in Order of Magnitude of EffectXcellon Institute-School of Business Page 3

• 4. A Marketing Strategy template on Cadbury Chocolate 1. Driving Force: implication/impact:Advertisement Increase in sales 2. Driving Force: implication/impact:Chocolate as desire Create needs 3. Driving Force: implication/impact:Brand Name Top of the mind recall 4. Driving Force: implication/impact:Brand ambassadors Increase brand awareness Increase brand equity Increase sales 5. Driving Force: implication/impact:Distribution AvailabilityXcellon Institute-School of Business Page 4

• 5. A Marketing Strategy template on Cadbury Chocolate Market Analysis...
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