My Homework 4ps Mm

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Management of Information Technologies
London School of Commerce

NAME: MARIA RENATA BARBOSA ARAUJO
SUDENT ID: L0428nini0612
Subject; MANAGEMENT OF INFORMATION AND TECHONOLY
PROGRAMME; BA
SEMESTER; ONE
ACADEMIC YEAR PERIOD; JUNE 2012 – AUGUST
LECTURER; ARMAN FARAKISH

Table of contents

Executive summary
In this assignment I will find and identify the business processes that vapiano are actually using, evaluating the environment that lives within the organization, assess the competitive environment they go thru and give some ideas of information systems the enterprise could use to gain competitive advantage for the organization. The first part of the assignment there are some research about how vapiano. The products that they have and their business processes. The second part of the assignment is about how the company could create a competitive advantage from the rivals using IT or improving their actual information system, in this part will have Porter´s five forces model so that will be a detailed analysis. The third part will be more involved with each activity of the primary inputs of Porter´s value chin, and it will be put in practice of IT could help the enterprise to improve its activities. Last part of this assignment will be about Porters value chain in the support activities thru ecommerce applied as a senior manager.

Introduction
Vapiano provides Italian fast casual dining experience with a nice and hip European setting. Originally based out of Germany, unlike normal operations of a traditional restaurant, Vapiano has a unique interface for customer orders and food preparing process. In fact, the operation of Vapiano is more similar to an upscale fast food restaurant. All stores have various modern architect styles but shared a common theme of having a tree as part of their décor to symbolize fresh food and natural beauty. Vapiano is highly selective in their store locations and only select high density downtown location...
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