MRF Madras Rubber Factory

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MRF LIMITED

SAP ENSURES A SMOOTH DRIVE AHEAD FOR MRF LIMITED, A LEADING PLAYER IN THE TYRE MANUFACTURING INDUSTRY

QUICK FACTS
“SAP has changed the way we work and for the better. We can’t do without SAP. In fact, MRF runs on SAP. We will look to SAP to meet our future business needs,” Prince Azariah, Chief Information Officer, MRF Limited

Summary
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Name: MRF Limited Head Office: Chennai Industry: Automotive Supplier Products: Tyres Employees: 15,000 Revenue: INR 5000 Crores www.mrftyres.com (new website under construction)

Why SAP solution
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Industry dominance Functions and features Met company’s requirements Positioned for future growth Availability of reliable information at all relevant levels on real-time basis leading to improved decision-making and control Increased organizational efficiency Enhanced internal collaboration and increased employee productivity Siemens Information Systems Limited Outdated legacy systems, failed implementation of Oracle Applications Hardware: HP Integrity Servers Operating System: HP-UX Database: IBM DB2

Key Benefits
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Key Challenges
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Reposition IT as a business enabler Overcome difficulty in managing and controlling disparate data Integrate all major business functions and achieve real-time management Increase efficiency to support rapid business growth Consolidate all business systems into a single, integrated enterprise resource planning (ERP) system Provide a platform for free flow of infor mation and a central data repository

Implementation Partner
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Existing Environment
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Project Objectives
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SAP ERP

Solutions and Services

Implementation Highlights
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Time-frame: 9 months, strict adherence to time-schedules Top Management’s support Highly dedicated team Comprehensive change management

SAP ERP Success Story MRF Limited

MRF LIMITED

SAP ENSURES A SMOOTH DRIVE AHEAD FOR MRF LIMITED, A LEADING PLAYER IN THE TYRE MANUFACTURING INDUSTRY

MRF Limited is engaged in the manufacturing, distribution and sale of an extensive range of superior quality tyres for various kinds of vehicles.

The company’s operations relate to manufacture of rubber products, such as tyres, tubes, flaps, tread rubber and conveyor belt, as well as specialty coatings for a variety of applications. MRF has six production facilities in India and around 80 sales offices. From its humble origins in 1946, the company has come a long way to become the market leader in the tyre manufacturing industry. MRF exports its products to over 75 countries worldwide. Today, global tyre manufacturers have to plan and adapt to changes in customer demand, fluctuations in raw material prices and availability, while keeping pace with timelines for shipments; in the face of increasing competition in the global marketplace. The Need for SAP Before becoming an SAP customer, MRF was running several outmoded legacy systems that could no longer keep up with the company’s expanding operations, and, as a result, the company was plagued with inefficiency. Problems of slow availability of information, tedious manual entry and data transfer, lack of system flexibility, excess manpower utilization and costs started to have a negative impact on the business. Consequently, the company was spending a lot of time in consolidating the information, getting the data together, and on time. It did not take long for MRF to know that it had to replace its nonintegrated, independent systems if it wanted to gain strategic insight and higher productivity to manage rapid business growth.

The company wanted a flexible solution to allow IT to keep pace with changes while offering a low total cost of ownership. MRF decided to reengineer its entire IT landscape by implementing SAP ERP and SAP CRM solutions, based on the SAP NetWeaver platform. A Core Team called the Power Users team was formed to...
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