Mr. Kirk Bowman and His Zipline

Topics: Marketing, Pricing, Marketing plan Pages: 2 (685 words) Published: March 18, 2013
Mr. Kirk Bowman ,a successful attorney and entrepreneur,made a presentation to share his experiences and offer advice on succeeding as an entrepreneur in the global market. In the presentation, Mr. Bowman first share his philosophy of life , about what ,how ,why and the things good at ,like ,make money ,mentioned Simon Sinek with his book “how great leaders inspire action” ,GUY KAWASAKI and his book ”The Art of Changing Hearts ,Minds ,and Actions”, a nonprofit devoted to Ideas Worth Spreading named TED. Second, Mr. Bowman made his own positioning in small service business; he is good at the establishing of company, other than developing it .Thus it is a good way to sell the company with a good prospect when established. Mr. Bowman did four companies before, among which three companies are successful. Now, Mr. Bowman is focus on his fifth company, an online community named Zipline, providing free remittance services. Mr. Bowman set the goal of Zipline as amass users , nothing else ,all the marketing strategies are focus on this. He choose free as the core value of Zipline , so as its pricing, because free is undefeatable. Mr. Bowman indicated that the idea “free means not profitable” is a misconception, free is a relatively new phenomenon now. Facebook, amazon, Google and some TV &Radios use free to amass users, make their money from the advertising fee. And next , Mr. Bowman make a series of investigate of the market and use a lot of marketing strategy ,see that , there is a lot of online community providing free remittance services in the world , the characteristics of which is simple ,social ,trust and free, without connection .And the online community such as Facebook and twitter ,the most important characteristics make them success is the connection between people. In order to extensively amass users, Zipline planned Merchant choice, payroll, insurance, loan service, currency, goods exchange as its services. With the marketing research, Mr. Bowman define...
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