Motivational Analyses

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Unilever

TERM REPORT
ANALYZING THEORIES OF MOTIVATION

ANALYZING THE APLICATIONS OF MOTIVATIONAL THEORIES IN

SUBMITTED BY:
KANZA KHURSHEED
AMNA INAYAT
SAYEDA SAHAR FATIMA
SUMAIRA BUKHARI
MUHAMMAD

SUBMITTED TO:
MRS. SOBIA SHUJAAT
DEPT.MANAGEMENT SCIENCES
DATED: 10TH /MAY/2010

TABLE OF CONTENT

S.NO| TOPIC| PAGE NO|
1| Acknowledgement| 1|
2| Executive Summary| 2|
3| Introduction To Organization| 3-4|
4| Introduction To Topic| 5|
5| Application of Motivational Theories In Unilever| 6|
6| Early Theories Of Motivation| 6|
7| Maslow’s Hierarchy of Needs Theory| 6-7|
8| McGregor’s Theory X and Theory Y| 8|
9| Herzberg’s Two-Factor Theory| 8-9|
10| Contemporary Theory of Motivation| 10|
11| Three-Needs Theory| 10-11|
12| Goal-Setting Theory| 11|
13| Reinforcement Theory| 11|
14| Designing Motivating Jobs| 12|
15| Equity Theory| 12-13|
16| Expectancy Theory| 13-14|
17| Conclusion| 15|
18| Bibliography| 16|
19| Appendix| 17-22|
20| Group Pictures| 23-24|

ACKNOWLEDGEMENT

We are very thankful to Almighty ALLAH who gave us the courage and the ability to complete this report. We are also thankful to our parents, because it was not possible for us to reach this stage without their support and prayers. We are also thankful to Mrs. Sobia Shujaat to make us able to complete the report.

We are also thankful to Unilever Pakistan to give us the great opportunity to learn about the application of motivational theories in their organization.

We are also thankful to Mr. Arsalan Aseem for his support till the completion of this project.

EXECUTIVE SUMMARY

Motivation refers to the process by which a person’s efforts are energized, directed and sustained towards attaining a goal. Generally speaking, motivation involves any effort exerted towards a goal.

In the 1890s, William Hesketh Lever, founder of Lever Bros, wrote down his ideas for Sunlight Soap – his revolutionary new product that helped popularize cleanliness and hygiene in Victorian England. This was long before the phrase 'Corporate Mission' had been invented, but these ideas have stayed at the heart of lever Bros business.

In the late 19th century the businesses that would later become Unilever were among the most philanthropic of their time. At the beginning of the 21st century, Unilever’s Path to Growth strategy focused them on global high-potential brands and their Vitality mission is taking us into a new phase of development. People's lives are changing fast. As the way we all live and work evolves, our needs and tastes change too. Unilever aim to help people in their daily lives.

The main objective of making this report is defining the application of motivational early and contemporary theories in Unilever Pakistan.

Introduction To The Organization

History:
In the 1890s.William Hesketh Lever, founder of Lever Bros, wrote down his ideas for Sunlight Soap – his revolutionary new product that helped popularize cleanliness and hygiene in Victorian England. It was 'to make cleanliness commonplace; to lessen work for women; to foster health and contribute to personal attractiveness, that life may be more enjoyable and rewarding for the people who use our products'.  This was long before the phrase 'Corporate Mission' had been invented, but these ideas have stayed at the heart of our business .Even if their language - and the notion of only women doing housework – has become outdated.  In a history that now crosses three centuries, Unilever's success has been influenced by the major events of the day – economic boom, depression, world wars, changing consumer lifestyles and advances in technology. And throughout we've created products that help people get more out of life – cutting the time spent on household chores, improving nutrition,...
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