Mobile Phone and Music
http://www.slideshare.net/hazman/digital-revolution-soundbuzz-singapore-case-studies
As of February 18, 2008, SoundBuzz Pte., Ltd. was acquired by Motorola, Inc. SoundBuzz Pte., Ltd. operates as an online and mobile music company in South East Asia, Australia, Hong Kong, India, and the People’s Republic of China. The company operates online and mobile music retail stores. It offers downloadable music and videos, back-end technology, digital rights clearances, and acquisition of licenses from music publishers and recording companies. The company’s catalogue includes various tracks and mobile music derivatives. Its online music stores are distributed through soundbuzz.com and Windows Media Player 10. The company was founded in 1999 and is headquartered in Singapore, Singapore.
"The number you just called is not in use. Thank you."
Ringing the Soundbuzz headquarters hotline got us nowhere, confirming that its doors have been shuttered in preparation for its pending closure. On the Soundbuzz site, a notice tells readers that the music downloads site will closing down on July 15, 2009.
I may not be a regular user of its online store, but I first came across Soundbuzz when a coupon for a couple of free song downloads fell out as I was unboxing my 128MB Creative Muvo TX player way back then. Yup, the online store has around that long, and news of its upcoming closure evoked sweet nostalgia and that song Video Killed the Radio Star, which describes a singer whose career is cut short by TV.
Founded in 1999, the company was one of the first online music stores in Singapore legalizing music downloads. In the face of rampant piracy, this was already a struggle for the site. However, keeping relevant became increasingly difficult as mobile phone giants like Nokia, Sony Ericsson, even Apple started to launch their own music download stores or partner with telcos for one.
Motorola, which bought Soundbuzz in 2008, was to have been its trump card. However, even
As of February 18, 2008, SoundBuzz Pte., Ltd. was acquired by Motorola, Inc. SoundBuzz Pte., Ltd. operates as an online and mobile music company in South East Asia, Australia, Hong Kong, India, and the People’s Republic of China. The company operates online and mobile music retail stores. It offers downloadable music and videos, back-end technology, digital rights clearances, and acquisition of licenses from music publishers and recording companies. The company’s catalogue includes various tracks and mobile music derivatives. Its online music stores are distributed through soundbuzz.com and Windows Media Player 10. The company was founded in 1999 and is headquartered in Singapore, Singapore.
"The number you just called is not in use. Thank you."
Ringing the Soundbuzz headquarters hotline got us nowhere, confirming that its doors have been shuttered in preparation for its pending closure. On the Soundbuzz site, a notice tells readers that the music downloads site will closing down on July 15, 2009.
I may not be a regular user of its online store, but I first came across Soundbuzz when a coupon for a couple of free song downloads fell out as I was unboxing my 128MB Creative Muvo TX player way back then. Yup, the online store has around that long, and news of its upcoming closure evoked sweet nostalgia and that song Video Killed the Radio Star, which describes a singer whose career is cut short by TV.
Founded in 1999, the company was one of the first online music stores in Singapore legalizing music downloads. In the face of rampant piracy, this was already a struggle for the site. However, keeping relevant became increasingly difficult as mobile phone giants like Nokia, Sony Ericsson, even Apple started to launch their own music download stores or partner with telcos for one.
Motorola, which bought Soundbuzz in 2008, was to have been its trump card. However, even