By JAMSHEED.P Sixth Semester B.com Degree Programme (2010 Admission) REG NO: AZAKBCM040
CUSTOMERS’ RESPONSE TO MOBILE NUMBER PORTABILITY -A STUDY WITH SPECIAL REFERENCE TO VODAFONE SUBSCRIBERS IN POOKOTTUMPADAM
Comment [a1]: The title should be clear and specific in term of topic and area of study.
Under the supervision of Mr. ABBAS VATTOLI Assistant Professor DEPARTMENT OF COMMERCE AMAL COLLEGE OF ADVANCED STUDIES NILAMBUR
Mobile number portability (MNP) enables mobile telephone users to retain their mobile telephone numbers when changing from one mobile network operator to another. MNP (Mobile number portability) is implemented in different ways across the globe. In India the Telecom Regulatory Authority of India (TRAI) implemented the MNP facility firstly in Haryana in November 2010 and then extended to all parts of the country in January 2011. The facility is available for both pre paid and post paid customers across mobile operators with in the same telecom circle. Vodafone India, formerly Vodafone Essar and Hutchison Essar, is the second largest mobile network operator in India after Airtel. It is based in Mumbai, Maharashtra and which operates nationally. It has approximately 146.84 million customers as of November 2011. In terms of active subscriber base in Kerala Vodafone is the second largest player with a market share of 19.8%. Kerala is one of slowest growing market with high proportion of MNP requests. By March 2012, Kerala registered 2,066,487 Mobile Number Portability (MNP) requests, resulting into churn rate of 6.08% which is one of the highest in India. This study is an attempt to understand the customers’ response towards MNP facility with special reference to Vodafone customers in Pookottumpadam. Pookottumpadam is one of the growing villages in Nilambur taluk of Malappuram district
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