Mobile Banking Survey Report
Current Mobile Banking Situation
In today socity, more online consumers and those with mobile phones are using mobile banking. Mobile banking is not only can processing a variety of financial business at any time and anywhere, also enable Banks to provide a convenient, efficient and safe way to clients with traditional and innovative service. However, a large of people are still not using mobile banking. What are their advantages on financial martet. And, what cause them do not use it. These are purpue of this research.
Research Design
Problem Description
The purpose of the survey is to provied a clear picture about usage experiences of mobile banking. This will be accomplished through conducting an environmental scan which will provide essential data such as: demographics, life stages and behavior patterns. My research will focus on the percantage of people to use mobile banking and the reason if people use mobile banking.
Research Objectives
To understand the market share of user of mobile banking
Discouvering the personal information of users.
Understand the user's perception and potential demand of mobile banking.
To find out the usage and behavior of different populations
To find out the reason that people do not use mobile bank.
Research Methodology and Data Collection
Sampling Method #1
On-line survey
Online survey during 6/10/2014-6/19/2014. The primary purpose of our survey is to collect demographic information about mobile banking users and also gain valuable information about the users’ preferences. The surveys will contain questions such as: age, gender, personal preference and some other general information of each participant. Other additional information that will be gathered will include using trends and the user behavior.
Secondary research
The purpose of I use secondary research is to gather information about the primary bank's user who using mobile banking. I will be gathering the data about the users through the
In today socity, more online consumers and those with mobile phones are using mobile banking. Mobile banking is not only can processing a variety of financial business at any time and anywhere, also enable Banks to provide a convenient, efficient and safe way to clients with traditional and innovative service. However, a large of people are still not using mobile banking. What are their advantages on financial martet. And, what cause them do not use it. These are purpue of this research.
Research Design
Problem Description
The purpose of the survey is to provied a clear picture about usage experiences of mobile banking. This will be accomplished through conducting an environmental scan which will provide essential data such as: demographics, life stages and behavior patterns. My research will focus on the percantage of people to use mobile banking and the reason if people use mobile banking.
Research Objectives
To understand the market share of user of mobile banking
Discouvering the personal information of users.
Understand the user's perception and potential demand of mobile banking.
To find out the usage and behavior of different populations
To find out the reason that people do not use mobile bank.
Research Methodology and Data Collection
Sampling Method #1
On-line survey
Online survey during 6/10/2014-6/19/2014. The primary purpose of our survey is to collect demographic information about mobile banking users and also gain valuable information about the users’ preferences. The surveys will contain questions such as: age, gender, personal preference and some other general information of each participant. Other additional information that will be gathered will include using trends and the user behavior.
Secondary research
The purpose of I use secondary research is to gather information about the primary bank's user who using mobile banking. I will be gathering the data about the users through the