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Mobile Aided Commerce in India

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Mobile Aided Commerce in India

Page 1 of 6
“Shree Ganesh”

M-Commerce – Technology for innovative Business Services
By Bhavik Singhania
NIFT, Kolkata
Ph: +91 9903547066

Abstract

Introduction
Mobile commerce is usually called as 'm-Commerce' in which user can do any sort of transaction including buying and selling of the goods (ex. OLX.com), asking any services (ex. Ngpay), transacting and transferring the money(ex Airtel money) by accessing wireless internet service on the mobile handset itself. Mobile commerce is creating entirely new opportunities both for customers as well as the service providers. Looking at its demand all major mobile handset manufacturing companies are making WAP enabled smart phones which will intern be a boost to m-Commerce. People now needs services, information and entertainment readily which is now made possible with access to mobile devices having internet connections. Mobile commerce is gaining traction in India with the burgeoning smartphone penetration although it is in the initial stage .

Purpose of Study
M-commerce and its growth in recent times had made the marketer’s take notice of it. Business organizations have been restlessly evaluating the revenue potential of the m-commerce market which is currently valued at Rs.400crore (IAMAI). There has been surge in development of innovative business model to exploit the huge profit potential of this new market. So the main purpose of this paper is to : * Provide overview of the various application.

* Provide Characteristics and Benefits of various application. * Understand Relationship between m-Commerce and e-Commerce. * Analyzing future prospects of m-Commerce in India.
Research Approach
An in-depth research is undertaken to obtain necessary data to learn most about the Mobile Commerce. Secondary sources of data such as the books, magazines, journals etc. are used. Also various company case studies were analyzed.

Area Of m-Commerce Application
Payment Solution
Mobile Payment...