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CC3003ST E-Business
Coursework
Spring Semester 2012-2013
Module Leader: Andre Samuel
Weighting: 60%
Date Due: 18th April 2013
Individual Coursework Briefing E-Business Strategy Report
This briefing will provide Guidance on how you should undertake this assignment, A specification of the structure and format that you will need to complete this assignment.
You are required to produce the following documents: Task 1 (90% of the total score) – You are required to produce a report entitled “E-Business Strategy Review Report for Tesco.com”. Further guidance on the expected content and structure is provided below. Task 2 (10% of the total score) – You are required to perform a website evaluation which is to be conducted during the semester with findings and conclusions summarised here. You should aim to evaluate at least 5 sites which are related to Tesco.com. Consider making use of the evaluation criteria available to you.
Task 1 – E-Business Strategy Review Report (no more than 5000 words)
The document you produce will be entitled “E-Business Strategy Review Report for Tesco.com” and should contain the following sections.
Management Summary
Briefly summarise the approach taken in the report and the key findings.
Introduction
Briefly describe the background context of the organisation. This can include, for example, historic information on the company’s formation, it’s financial performance, and it’s key products and services.
Situation Analysis
Present Position Analysis You should consider analysing the organisation’s - current position using SWOT analysis - contextual and external environment using PEST analysis Industry Analysis You should also consider analysing the organisation using Porter’s five forces model.
E-Business Strategy
E-Business strategy What E-Business strategies has Tesco.com adopted or is planning to adopt? In this section you should build upon your Situation Analysis. You should also refer to
Coursework
Spring Semester 2012-2013
Module Leader: Andre Samuel
Weighting: 60%
Date Due: 18th April 2013
Individual Coursework Briefing E-Business Strategy Report
This briefing will provide Guidance on how you should undertake this assignment, A specification of the structure and format that you will need to complete this assignment.
You are required to produce the following documents: Task 1 (90% of the total score) – You are required to produce a report entitled “E-Business Strategy Review Report for Tesco.com”. Further guidance on the expected content and structure is provided below. Task 2 (10% of the total score) – You are required to perform a website evaluation which is to be conducted during the semester with findings and conclusions summarised here. You should aim to evaluate at least 5 sites which are related to Tesco.com. Consider making use of the evaluation criteria available to you.
Task 1 – E-Business Strategy Review Report (no more than 5000 words)
The document you produce will be entitled “E-Business Strategy Review Report for Tesco.com” and should contain the following sections.
Management Summary
Briefly summarise the approach taken in the report and the key findings.
Introduction
Briefly describe the background context of the organisation. This can include, for example, historic information on the company’s formation, it’s financial performance, and it’s key products and services.
Situation Analysis
Present Position Analysis You should consider analysing the organisation’s - current position using SWOT analysis - contextual and external environment using PEST analysis Industry Analysis You should also consider analysing the organisation using Porter’s five forces model.
E-Business Strategy
E-Business strategy What E-Business strategies has Tesco.com adopted or is planning to adopt? In this section you should build upon your Situation Analysis. You should also refer to
References: E-Business CC3003ST – Case Study for Coursework (2012-2013) Tesco.com Case Study 9.1 Tesco’s online product strategy New Media Age (2005c) ran a profile of Laura Wade-Gery, CEO of Tesco.com since January 2004, which provides an interesting insight into how the business has run Sources: Humby and Hunt (2003), New Media Age (2005c), Hitwise (2005), Wikipedia (2005).