Preview

Mister

Satisfactory Essays
Open Document
Open Document
16769 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Mister
Marketing Communications
Chris Fill Barbara Jamieson

MM-A1-engb 2/2011 (1039)

This course text is part of the learning content for this Edinburgh Business School course. In addition to this printed course text, you should also have access to the course website in this subject, which will provide you with more learning content, the Profiler software and past examination questions and answers. The content of this course text is updated from time to time, and all changes are reflected in the version of the text that appears on the accompanying website at http://coursewebsites.ebsglobal.net/. Most updates are minor, and examination questions will avoid any new or significantly altered material for two years following publication of the relevant material on the website. You can check the version of the course text via the version release number to be found on the front page of the text, and compare this to the version number of the latest PDF version of the text on the website. If you are studying this course as part of a tutored programme, you should contact your Centre for further information on any changes. Full terms and conditions that apply to students on any of the Edinburgh Business School courses are available on the website www.ebsglobal.net, and should have been notified to you either by Edinburgh Business School or by the centre or regional partner through whom you purchased your course. If this is not the case, please contact Edinburgh Business School at the address below: Edinburgh Business School Heriot-Watt University Edinburgh EH14 4AS United Kingdom Tel + 44 (0) 131 451 3090 Fax + 44 (0) 131 451 3002 Email enquiries@ebs.hw.ac.uk Website www.ebsglobal.net

Marketing Communications
Chris Fill is Principal Lecturer in Marketing and Strategic Management at the University of Portsmouth. He is also the Senior Examiner for the Marketing Communications module offered by the Chartered Institute of Marketing on the Professional Diploma Programme, in



References: Andersson, (1992) Analysing distribution channel dynamics. European Journal of Marketing, 26(2), 47–68. Bagozzi, R. (1978) Marketing as exchange: a theory of transactions in the marketplace. American Behavioral Science, 21(4), 257–61. Balmer, J.M.T. and Gray, E.R. (2003) Corporate brands: what are they? What of them? European Journal of Marketing, 37(7/8), 972–97. Bowersox, D. and Morash, E. (1989) The integration of marketing flows in channels of distribution. European Journal of Marketing, 23, 2. Brougaletta, Y. (1985) What business-to-business advertisers can learn from consumer advertisers. Journal of Advertising Research, 25(3), 8–9. Dwyer, R., Schurr, and Oh, S. (1987) Developing buyer–seller relationships. Journal of Marketing, 51 (April), 11–27. Gilliland, D.I. and Johnston, W.J. (1997) Toward a model of business-to-business marketing communications effects. Industrial Marketing Management, 26, 15–29. Goldhaber, G.M. (1986) Organisational Communication. Dubuque, IA: W.C. Brown. Gray, R. (2004) Why the fatboys slimmed. Marketing, 25 August, 14. Gronroos, C. (2004) The relationship marketing process: communication, interaction, dialogue, value. Journal of Business and Industrial Marketing, 19(2), 99–113. Houston, F. and Gassenheimer, J. (1987) Marketing and exchange. Journal of Marketing, 51 (October), 3–18. Katz, D. and Kahn, R.L. (1978) The Social Psychology of Organisations, 2nd edn. New York: Wiley. Lloyd, J. (1997) Cut your rep free. Pharmaceutical Marketing (September), 30–2. McCarthy, E.J. (1960) Basic Marketing: A Managerial Approach. Homewood, IL: Irwin. Mexican Statement (1978) The Place of Public Relations in Management Education. Public Relations Education Trust, June. Mohr, J. and Nevin, J. (1990) Communication strategies in marketing channels. Journal of Marketing (October), 36–51. Stern, L. and El-Ansary, A. (1995) Marketing Channels, 5th edn. Englewood Cliffs, NJ: Prentice Hall. Sweeney, M. (2004) Sector insight: bottled water – beyond the functional. Marketing. Retrieved 18 August 2004 from Brand Republic at http://www.brandrepublic.com Waller, R. (1996) BBC Radio 4 Today programme, 29 July. Whitehead, J. (2004) Crisis uses real-life stories as inspiration for ad campaign. Retrieved 19 November 2004 from Brand Republic at http://www.brandrepublic.com/ Marketing Communications Edinburgh Business School 1/29

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Mister

    • 1185 Words
    • 13 Pages

    N029118 – Conforming to General Health, Safety and Welfare in the Workplace – Issue 1…

    • 1185 Words
    • 13 Pages
    Satisfactory Essays
  • Powerful Essays

    References: Baines .P, Chris F. And Kelly P. (2008), Marketing, Oxford university press, (accessed on: 7/04/2011)…

    • 4528 Words
    • 19 Pages
    Powerful Essays
  • Powerful Essays

    Mister

    • 8301 Words
    • 15 Pages

    MADDI UNIT 34 OPERATIONS MANAGEMENT IN BUSINESS I ACKNOWLEDGE THAT THIS WORK IS THE COMPLETELY MY WORK AND NOT COPIED FROM ANY SOURCE AND THEREFORE ATTESTED AS THUS __________________________ Introduction This essay is about evaluating the operations management or the production process of the IKEA Furniture Company. The IKEA Furniture Company was founded in 1943 in Sweden and as at January 2008 it was pronounced as the largest furniture retailer in the world. The company produces the ready to assemble furniture like beds, chairs accessories and home appliances. The vision of the company is stated in their slogan as To create a better everyday life for the many people. The company presently has 315 Stores in 27 countries of the world. One of the major aims of the company is offering quality product at a very low price and which form the basis of this essay which is to evaluate how to achieve a good quality product at a very low cost. Other aims of the company are sustainable growth with ability to invest in the future. Interestingly and of great relevance to this essay, the company has 44 production units and 18,400 production staff. The company has 9,500 ranges of products and 28 Trading Service Offices. However, our aim is to establish the impact of Operations Management in the business of IKEA Furniture company which form the case study for this work we have reviewed the importance and the functions of the operations management and the process model adopted by the Ikea company in order to achieve a maximum and quality output. We have also considered the appraisal of the three Es of operations management which are the Efficiency, Effectiveness and the Economy. We have also access the impact of the tension between cost minimisation and the quality maximisation in the IKEA business. That is how the IKEA can achieve producing quality furniture at a much reduced cost of production simultaneously. Furthermore, we have also used this medium to evaluate the…

    • 8301 Words
    • 15 Pages
    Powerful Essays
  • Good Essays

    Mister

    • 626 Words
    • 3 Pages

    Cited: Basho, Matsuo. Matsuo Basho (1644 - 1694 / Iga Province / Japan). 1644 - 1694. Web. 28 March 2013.…

    • 626 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Mister

    • 464 Words
    • 2 Pages

    Analyze attitudes toward and evaluate the motivations behind the European acquisition of African colonies in the period 1880 to 1914.…

    • 464 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Mister

    • 741 Words
    • 3 Pages

    This article is about General Motors Co who has delayed for almost a decade in changing the switch used in their cars, which eventually lead to the deaths of at least 13 people. Initially, GM had failed to address this switch problem due to the additional costs. Replacing the switch would cost an extra 90 cents per unit as well as additional tooling costs of $400,000.…

    • 741 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Mister

    • 585 Words
    • 3 Pages

    2. To develop a system that will permit the principal to better organize time and priority so as to dedicate more time to the monitoring of instructional delivery and to be more evident in the teaching and learning process.…

    • 585 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Mister

    • 1139 Words
    • 4 Pages

    It is almost impossible to consider any part of the Brazilian culture without considering Christianity. It is the dominant religion of Brazil and reflects every aspect of Brazilian way of life: Beliefs, Politics, Economy, National Holidays, Media reports, festive and community in general. In this essay I will try to focus on the lesser-known aspects and facts of Christianity embedded in the Brazilian culture.…

    • 1139 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Mister

    • 661 Words
    • 3 Pages

    This type of crime of misuse of crimes falls in line with Former Alabama Governor Don Siegelman who used his power…

    • 661 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Campaign Planning Brief

    • 2054 Words
    • 9 Pages

    An Integrated Marketing Communications Perspective Eighth Edition 2009, Pg 18-25, 42-60, 299-302, 314-342, 388-402, 424-436, 612-644…

    • 2054 Words
    • 9 Pages
    Powerful Essays
  • Best Essays

    7. Fill, C (1999) Marketing Communications. Contents, Contexts and Strategies, 2nd edn. Hertfordshire, UK: Prentice Hall.…

    • 3143 Words
    • 13 Pages
    Best Essays
  • Best Essays

    global crisis caused the shift to cheaper communication methods with the stress to the overall communication…

    • 3839 Words
    • 16 Pages
    Best Essays
  • Better Essays

    Kern, R.A., Hartley, S.W., Berkowitz, E.N, Rudelius, W., (2005). Marketing. [University of Phoenix Custom Edition e-text]. The McGraw-Hill Companies. Retrieved October 26, 2005 from University of Phoenix, Resource, MKT/551 – Marketing Management Web site: https://ecampus.phoenix.edu/secure/resource/resource.asp…

    • 1780 Words
    • 8 Pages
    Better Essays
  • Powerful Essays

    De Pelsmacker, P., Geuens, M. and Van den Bergh., J., (2004), 2nd ed, “ Marketing Communications: A European Perspective”.(Harlow: Prentice Hall).…

    • 1171 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    4. Kotler, P., Armstrong, G., Saunders, J. and Wong, V. (2001) Principles of Marketing. 3th ed. Europe: Prentice Hall.…

    • 2425 Words
    • 10 Pages
    Powerful Essays

Related Topics