Mission Statement and Cookie Company

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Kristen’s Cookie Company
Case Study and Analysis
Forecasting and Operations Management
Saint Mary’s College of California
Executive MBA Program

Jessica Marie – www.jessicamariemba.com

Kristen’s Cookie Company
Agenda
Introduction and Preliminary Modeling
Key Questions and Problems for Further Thought
Recommendations for Improvement
Q & A Session and Discussion

Kristen’s Cookie Company
Introduction
Kristen’s Cookie Company Mission Statement:
Born from a hunger to feed the student body and the craving brain…

This presentation will evaluate the preliminary design for the Company’s production process to make policy and pricing decisions, equipment needed, how many orders can be accepted, and whether the business can be profitable.

Kristen’s Cookie Company
The Service Triangle
The
Service
Strategy

The
Customer

The
Systems

The
People

Kristen’s Cookie Company
Process Flow Chart
Order and
Reply
(Roommate)
0 minutes

Cooling
5 minutes

Hold

Wash and
Mix
(kristen)
6 minutes

Baking
(Oven)
9 minutes

Pack/Colle
ct Money
3 minutes

Spooning
2 minutes

Heat Oven
1 minutes

Kristen’s Cookie Company
Key Question 1:
How long will it take to fulfill a rush order?
Activity

Resource

Cycle Time Start Time

Finish Time

Order Entry

E-mail

0 minutes

00:00

00:00

Wash/Mix

Kristen

6 minutes

00:00

06:00

Spooning

Kristen

2 minutes

06:00

08:00

Heat Oven

Roommate

1 minute

08:00

09:00

Oven

9 minutes

09:00

18:00

0 minutes

18:00

18:00

Tray

5 minutes

18:00

23:00

Roommate

3 minutes

23:00

26:00

Bake

Remove Cookies Roommate
Cool

Pack/Collect $$

Kristen’s Cookie Company
Key Question 2
How many orders can you fill in a night, assuming you are
open four hours each night?
Task
Order Entry 1
Wash and Mix 1
Spooning
Start Oven 1
Baking Time 1
Remove from Oven 1
Cooling Time 1
Pack and Collect Money 1
Order Entry 2
Wash and Mix 2
Fill Tray 2
Start Oven 2
Baking Time 2
Remove from Oven 2
Cooling Time 2
Pack and Collect Money 2

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

31

32

33

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35

36

Kristen’s Cookie Company
Group 2
Order Size
1 dozen
2 dozen
3 dozen
4 dozen
5 dozen
6 dozen
7 dozen
8 dozen
9 dozen
10 dozen
11 dozen
12 dozen
13 dozen
14 dozen
15 dozen
16 dozen
17 dozen
18 dozen
19 dozen
20 dozen
21 dozen

Order Completion Time
26 minutes
36 minutes
46 minutes
56 minutes
66 minutes
76 minutes
86 minutes
96 minutes
106 minutes
116 minutes
126 minutes
136 minutes
146 minutes
156 minutes
166 minutes
176 minutes
186 minutes
196 minutes
206 minutes
216 minutes
226 minutes

22 dozen

236 minutes

• Operating time = 240 minutes (4 hours)
• Solution
• 22 dozen cookies in 4 hours.
• From the table, a formula can be
generalized:
The number of minutes to
produce n one-dozen batches
is given by this expression:
16 + 10n
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